AAPA is looking for a Marketing Manager to develop and manage marketing campaigns, to support strategic objectives, foster member retention, and expand membership recruitment while advancing AAPA’s brand.
About the Marketing Services Team
AAPA’s Marketing Services is comprised of a team of five marketing professionals dedicated to providing superior quality and service. The group is designed to operate on an internal agency model, with individual team members managing their own portfolios of internal clients while collaborating closely with one another to ensure cohesive organizational strategy and execution. Marketing Services has cultivated a culture of enthusiasm and humor, as well as personal responsibility and growth. The team members enjoy leveraging data to improve results through strategic analysis, project management, and interacting with stakeholders and projects across the organization.
Develop strategic marketing plans and execute the various efforts associated with each marketing plan. This includes coordinating initiatives across a variety of channels and audience segments, evaluating the results of multiple marketing campaigns all in support of AAPA's strategic and annual operating plan.
Follow AAPA processes and procedures to evaluate work orders, manage client meetings, identify unique and new opportunities (promotions/partnerships/media) to provide enhanced plans.
Partner with creative teams, web team, other internal stakeholders, and external agencies and vendors.
Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal project management planning tools.
Directs, delegates to, evaluates, mentors and professionally develops Marketing Manager.
Manage budgets for campaigns.
Additional Salary Information: Salary dependent upon education and experience
About American Academy of PAs (AAPA)
Established in April 1968, The American Academy of PAs (AAPA) is the national professional society for PAs (physician assistants). PAs are medical providers who diagnose illness, develop and manage treatment plans, prescribe medications, and often serve as a patient’s principal healthcare provider. With thousands of hours of medical training, PAs are versatile and collaborative. PAs practice in every state and in every medical setting and specialty, improving healthcare access and quality. Today there are more than 131,000 PAs in the United States and the profession is expected to grow another 37 percent between 2016-2026.
AAPA is a fast-paced nonprofit membership organization. Our staff combines skill and passion to advocate for the interests of PAs and their patients, and serve as an educational resource. Our office is located in the Carlisle area of Alexandria, VA., only two blocks from the Eisenhower Metro stop.