Business Function As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.
Responsibilities Through DBS & POSB Bank and Earn Programmes, drive main bank objectives across customer segments via acquisition, retention and usage strategies. You should:
Be proficient in using data to inform and review strategies and activities
Be a self-starter in regular tracking, reviewing initiatives' effectiveness and demonstrate creativity and agility to pivot / experiment to drive desired outcomes
Proactively engage with internal and external stakeholders to drive business outcomes
Be knowledgeable in use of multi platforms and hyper-personalisation to engage and market contextually
Bachelor Degree with a minimum 3 years of experience in segment management and product management
Be passionate about delivering customer value through deep understanding of customer job-to-be-done and with use of data
Good eye for marketing will be advantageous
Demonstrated ability to create strategic plans and lay out a strategic course of action to drive future business growth
Demonstrated ability to translate data and customer needs into marketable programme features
Experience building strong and effective relationships with key partners within and outside the organization
Ability to communicate effectively to internal teams, key partners and executive management
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
Internal Number: 6554954
About DBS Bank Limited
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