1) With the Director of Marketing, collaborate with in-house clients and administrative units to develop an integrated digital marketing strategy aligned with broader School-wide marketing plans and strategic goals. 2)Â Develop an email marketing strategy and editorial calendar for the School. 3)Â Manage digital marketing channels and oversee campaign integration across website, email, digital screens, and social media (in collaboration with Communications team). 4)Â Use PPC, SEO, email campaigns, display ads, and paid social to generate leads. 5)Â Use A/B testing, conversion tests, Google Analytics, and other testing models to optimize digital engagement among a variety of audiences and move customers through the funnel. 6) Measure and report performance of digital marketing channels and campaigns, and assess against goals (ROI and KPIs). 7)Â Evaluate and optimize user experience across digital channels.Â 8)Â Collaborate with agencies and other vendor partners. 9)Â Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
1) Demonstrated experience and leadership in digital channel management and executing integrated digital marketing campaigns. 2)Â Understanding of best practices in digital storytelling in communications and marketing. 3)Â Excellent creative, journalistic, interpersonal, team-building, and customer service skills. 4)Â Excellent spoken and written communication skills, including command of correct English usage and knowledge of AP and Chicago style guides. 5) Strong organizational, planning, problem solving, and project management skills.Â 6)Â Exceptional attention to detail and ability to take initiative, work independently, and also contribute as a member of a team. 7)Â Handle multiple tasks simultaneously and under tight deadlines in a fast-paced environment.Â 8)Â Demonstrated ability to review and prioritize work independently and effectively. 9)Â Successfully manage a workload that balances long-range planning with the unanticipated daily demands of managing publicly visible projects. 10) Demonstrated success in building collaborative relationships with diverse constituencies. 11)Â Manage conflict with grace and tact and to propose creative, win-win solutions. 12) In-depth understanding of graphic design software (InDesign, Photoshop, Illustrator, Quark). 13) Experience managing clients, creative agencies, vendors, and freelancers. 14) Familiarity with education sector and knowledge of the University of Chicagoâ™s unique culture.
1) Bachelorâ™s degree.
2) Masterâ™s degree in related field.
Required Documents 1) Resume 2) Cover Letter
NOTE: Â When applying, all required documents MUST be uploaded under the Resume/CV section of the application. Â
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