The Media Planner will oversee our digital, print and broadcast media planning, placement and accounting for NCTC advertising campaigns. Main goal will be to plan and manage media marketing campaigns to increase brand awareness, customer loyalty, enrollment and retention for the college. Principal responsibilities will include assisting Marketing Director in identifying target audiences, planning campaign spending and managing campaign budgets, and evaluating and reporting on campaign performance.
Bachelor's Degree in Marketing, Advertising or relevant field
Required Skills & Abilities:
In-depth knowledge of digital media and targeting audiences is essential. Budgeting/accounting and market research skills desired. Must be a skilled communicator and decision-maker who can work effectively within a team environment.
Preferred Skills & Abilities:
Excellent knowledge of analytics tools and campaign evaluation metrics.
An analytical mind with a creative eye.
Exceptional communication and presentation skills.
A minimum of 2 years' experience as a media buyer or similar role.
Special Instructions to Applicants:
North Central Texas College (
Internal Number: 5253
About North Central Texas College
Established in 1924 under the leadership of Texas community college pioneer Randolph Lee Clark, North Central Texas College is the oldest continuously operating public two-year college in the state. From its roots as a small, rural "junior" college — an extension of the local public schools actually — NCTC has grown and matured into a comprehensive, full-service community college of truly regional scope, serving students from six major campuses located across its service area.Mission: North Central Texas College is dedicated to student success and institutional excellence. The College District encourages student achievement by providing affordable, quality learning environments, comprehensive student support, and public services.North Central Texas College ("NCTC") is an equal opportunity employer. NCTC does not discriminate on the basis of race, color, religion, sex, national origin, disability, age, genetics, equal pay, or any other legally protected characteristic. NCTC prohibits harassment on the basis of a legally protected characteristic and/or retaliation for reporting a complaint.