Seeking a candidate who has a thorough understanding of Search Engine Optimization (SEO) and web analytics with an understanding of marketing's impact on web traffic: including blogs, infographics, webinars and videography. The ideal candidate will possess familiarity with web design and development best practices and be able to recommend and execute data-driven, dynamic content to meet business objectives.
Specific Responsibilities include:
Lead the college's effort to maximize SEO by conducting regular audits and assessment, keyword research, link building, ongoing optimization, and partnership with marketing team on content strategy and development. Monitor SEO and other digital trends and emerging technologies.
Content maintenance (site updates) and new content creation. Hands-on management of web structure and webpage design to meet business objectives, including collaboration with internal stakeholders. Oversee optimization of website blogs, webinars and videography.
Compile, analyze, and deliver weekly web analytics report and insights to help improve future web content and improve web traffic. Systems integration (all of the various technology connected to website such as CRM, Slate, etc.). Manage vendors/consultants on specific projects as needed.
Minimum of 3 years related work experience.
Thorough understanding of Google analytics and SEO.
Understanding of audience, messaging and how to leverage content to improve web traffic.
Knowledge of strategic analysis and marketing.
Results-driven with a strong ability to create work that is accurate and timely.
Produce web improvements efficiently and have a continuous drive for improvement.
Excellent project manager with the ability to manage multiple projects simultaneously.
Demonstrated application of data analysis.
Experience creating accurate and interesting blogs, webinars, and videography to drive web traffic.
Planning Unit: College of Health Sciences & Professions
Department: Health Sciences Professions, Dean's Office
Applicants may contact this person if they have questions about this position: Regina Schwartz, firstname.lastname@example.org
Employment Type: Full-Time Regular
Commensurate with experience and education. Employees also enjoy a generous benefits package which includes health benefits and education benefits for employees and eligible dependents.
Internal Number: 32757
About Ohio University
Ohio University is home to one of the nation’s friendliest and most picturesque campuses. But more importantly, it’s where you can become part of a two-century tradition of excellence and embark upon a rewarding career that will make a real difference. From teaching and research to admissions, facilities maintenance, and residence life, our faculty and staff propel Ohio University’s mission of helping students become their best selves. OHIO offers competitive compensation and outstanding benefits. For a complete list of employment opportunities, please visit www.ohiouniversityjobs.com.Ohio University is an equal access/equal opportunity affirmative action institution. For more information about Ohio University’s policies prohibiting discrimination and harassment, visit www.ohio.edu/equity.