Fontbonne University, a Catholic coeducational institution of higher education located in St. Louis, Missouri, is seeking an experienced leader to become the next Vice President for Enrollment Management/Marketing.
A member of the President's Cabinet and reporting to the Chief Operating Officer, the Vice President is a senior level professional who works collaboratively with members of the President's staff to coordinate, implement and evaluate the university's strategic recruitment initiatives. The Vice President is responsible for developing and implementing overall marketing/enrollment strategy to advance the university's mission and to support student recruitment and retention efforts. The Vice President oversees and coordinates all marketing and communication efforts with the Associate VP for Marketing and Communications. The Vice President will work with faculty, staff and administration, and specifically with the departments of athletics and financial aid, to set and achieve specific enrollment goals.
The incumbent in this position has formal supervisory responsibility for the Associate Vice President of Marketing and Communications, Director of Admissions, Director of Financial Aid, a Communications Coordinator and the Director of International Affairs, and collaborates closely with the Director of Athletics. Enrollment Management is closely tied to university retention efforts, and the Vice President is expected to be a collaborative partner in those efforts.
Essential areas of responsibility include but are not limited to:
Lead the effort in student recruitment (traditional, non-traditional, graduate, and international) and financial aid policies and awards to meet recruitment and retention goals;
Develop, implement and evaluate innovative strategies for the recruitment and admission of students in collaboration with faculty partners and the institutional research office, while also utilizing modern information technology solutions, including a Customer Relationship Management system ("CRM"), to reach and track potential students;
Collaborate with the Chief Financial Officer, in particular, and other executive officers in preparing need-based and merit-aid policies that meet federal and state regulations and institutional policies and budget expectations;
Provide direction and expertise of the strategic role of marketing in relationship to enrollment management and the understanding of the linkage of financial aid to student enrollment and retention.
Candidates should have a proven track record of success in the recruitment of students, preferably in the small to medium private college and university market. She/he should be a creative and critical thinker and have experience in developing strategic vision for enrollment efforts and success in meeting goals.
Candidates should also demonstrate these qualities:
An innovative thinker who can critically assess the University's current position and offer a compelling vision for the future, while keeping within the goals of the department.
A charismatic communicator with excellent verbal and written communication skills, including the ability to relate effectively with multiple constituencies.
A record of progressively responsible management and leadership experience, combined with a strong team orientation and the proven ability to enlist and delegate to high-performing personnel.
A track record of success in engaging faculty and student affairs staff members in collaborative efforts to fulfill the common goal of student success.
Ability to understand and assist in implementation of marketing strategies to increase and retain undergraduate and graduate enrollment, including an understanding of the use of a CRM system.
Knowledge of regulatory, professional, and ethical guidelines in enrollment management, financial aid and international student recruiting to ensure compliance with University, state and federal rules and regulations.
A commitment to building a culturally diverse educational environment.
Master's degree required; a minimum of seven years of increasing responsibility in enrollment management is preferred. Applicants are requested to include in their cover letter information about how they will further our goal to build a culturally diverse educational environment.
How to Apply
Interested individuals should send a letter of application, resume, and contact information including mailing, email addresses and telephone numbers for three references.
Fontbonne University is a Catholic coeducational institution of higher education offering liberal arts and professional programs. More than 2,000 students annually benefit from the University?s high-quality academic programs offered in a values-based, student-centered environment. Founded in 1923 and still sponsored today by the Sisters of St. Joseph of Carondelet, Fontbonne is located in a beautiful suburb in the heart of the St. Louis metropolitan area. The University embraces diversity and inclusion, and encourages open communication and personal concern. Other interesting facts include: Faculty: 279 (full and part-time); 75% of full-time faculty hold a Ph.D. or the highest degree in their field. Student/faculty ratio: 11:1; Academic programs: 44 majors; 26 minors; 19 graduate programs.
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