Warner Bros. has been entertaining audiences for more than 90 years through the world’s most-loved characters and franchises. Warner Bros. employs people all over the world in a wide variety of disciplines. We're always on the lookout for energetic, creative people to join our team.
Business Unit Overview
Warner Bros. Home Entertainment Group (WBHEG) brings together all of the Company’s businesses involved in delivering home entertainment content to consumers. This includes global distribution of packaged and digital media, and formats including DVD, Blu-ray, video-on-demand, cable, satellite, online, mobile, electronic sell-through and more.
What part will you play?
Warner Bros. Home Entertainment Inc. seeks a Manager, Film Marketing for the Film department.
In this role, the Manager will:
Develop physical and digital distribution business plans for New Release (films) and Franchise Back Catalog films (DC), including defining marketing strategy for each title, product positioning, volume justifications, street date analyses, product configurations, and managing fixed advertising costs for US and Canada.
Communicate and manage tactical details with cross-functional teams (Creative Services, Promotions, Operations, Sales Administration, Media, Interactive Marketing, Research, Publicity, Sales, Legal and Management) Tasks would include writing media strategic brief, developing TV spot rotation, writing consumer creative brief, maintaining all title level updates in distributed reports, etc… for US and Canada.
Coordinate retail account execution with Trade Marketing: Develop selling guides and retailer creative assets, review and approve trade materials, provide meta data direction, coordinate delivery of retail assets for Us and Canada.
Manage communication with Int’l territories. Share product strategies with other markets and gather key strategic and tactical information to help manage a consistent consumer message on a global basis. Drive global marketing initiatives and share best practices.
Review and approve all creative materials for accuracy and brand integrity including promotional assets, PR clips, packaging, ad mat, one sheets, TV inset art, online banner ads, social media posts etc.
Support Director and VP on ad hoc analysis and budget needs.
What do we require from you?
BA/BS degree in Business Administration, Literature, Film, or related field or equivalent work experience.
2-4 years experience in marketing, entertainment marketing, consumer packaged goods, advertising agency or account management.
High proficiency with MS Office Software (Word, Excel, Powerpoint).
In depth knowledge of theatrical and home entertainment product.
Analytical skills (both quantitative and qualitative).
Must be able to review & comprehend detailed documents or instruments, particularly P&L statements and financial scenarios.
The Warner Bros. Entertainment Group of Companies is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation, gender identity or any other category protected by law.
Internal Number: 169495BR
About Warner Bros. Entertainment Inc.
Warner Bros. has been entertaining audiences for more than 90 years through the world’s most-loved characters and franchises.We’re a global leader in all forms of entertainment, from movie and TV screens to mobile devices, store shelves and beyond. We work, grow and create world class content in one of the biggest, busiest studio lots in the industry, as well as at countless studios, sets and offices around the globe. We are home to the most beloved characters, franchises, heroes and wizards in the world, and to a diverse and inclusive workforce of thousands that brings those brands to life every day. We are fans of what we make and proud of what we do. Warner Bros. employs people all over the world in a wide variety of disciplines. We're always on the lookout for energetic, creative people to join our team.