Washington University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, genetic information, disability, or protected veteran status.
This position is full-time and works approximately 37.5 hours per week.
Department Name/Job Location:
This position is for University College. This position is for the Danforth Campus.
Assists the Director of Marketing and Communications in all areas of marketing and communications including internal/external communications, website management, publication design and distribution, social media management, and other creative service efforts to ensure a cohesive brand identity and advance the mission and goals of University College.
PRIMARY DUTIES AND RESPONSIBILITIES:
Assist with Development and Implementation of Marketing Strategies pertaining to both print and digital marketing efforts
Conduct research, plan, and implement digital marketing strategies to support enrollment growth and student retention.
Contribute to the development of strategies to spotlight and advance University College through high quality, high impact, and cost effective print and online materials.
Develop story ideas and obtain testimonials for print and digital media, cultivating a network of on and off campus resources.
Partner with Director of Marketing to monitor costs against budget and to review campaign performance against key performance indicators (KPIs).
Assist with performance analysis at a strategic, tactic, targeting, and creative level: compare report outputs to predetermined KPIs.
Collaborate with internal/external teams and gather data for media optimization. Ask internal partners about email, social, and digital performance to learn about results, correlations and trends.
Assemble and organize reports using Google Analytics, Facebook Ad Manager, Excel and other third-party software applications.
Plan, Develop, and Manage External Websites
Manage the University College website and the Osher Lifelong Learning Institute (OLLI) website. Act as web liaison for both Summer School and Pre-College (Summer Experiences) entities.
Administer web analytics platforms to identify trends, KPIs, and goals to make decisions on improving site organization and functionality, search engine optimization, digital marketing efforts, and overall user experience.
Write, edit, and proofread content for online consumption, optimized for user experience and search.
Ensure editorial integrity and accuracy for all online content by identifying and fixing content problems, including broken links and typographical errors, and creating an editorial calendar for regular updates.
Manage multimedia and connections with third party components/APIs. Troubleshoot issues with ArtSci web team and developers as needed.
Establish consistency in the look and feel of web sites by promoting uniform styles, imagery and design through the use of content management system, and HTML.
Manage Social Media Platforms
Manage engagement and interactivity with audience (e.g. post on website and social media platforms, respond to wall posts, tweets, etc.).
Maintain consistency of message and enhance and reinforce brand positioning across multiple social media networks.
Contribute to the development of social media engagement metrics that evaluate value for social initiatives and ROI.
Monitor trends in social media tools and applications and apply that knowledge to grow the presence of University College in social media platforms, increase user engagement, and reach new users.
Analyze, review, and report on effectiveness of applications, campaigns, etc. using social analytics tools, and make recommendations to optimize and create/adapt strategies.
Publication Design/DTP and Distribution
Create content for newsletters, websites, advertisements, brochures, articles, press releases, posters, conference materials, and videos to promote UCollege and OLLI programs and initiatives.
Utilize desktop publishing software systems to prepare layout and design of templates, emails, digital/print advertisements ,forms, fliers and program/course pieces used to promote new programs and courses.
Oversee the UCollege and OLLI publications plan, including bid proposals, creative design, brand management, project management, and reviewing proofs for brand cohesiveness up through final delivery.
Maintains production timelines for publication reprints, overseeing the process of updating/revising publications, and working with outside vendors.
Maintain cost data for project scheduling, budgeting, and billing.
Assist with other Marketing and Recruiting
Participate in recruiting events with a focus on increasing current and prospective student, business and association participation.
Represent the department on University committees related to publications and marketing as assigned by the Director.
Other Duties as Assigned
Bachelor’s degree and 3 years of related experience to include experience in utilization of social media platforms and/or experience writing for print and electronic media and graphic design.
Experience in desktop publishing including fundamental rules of high/low resolution, dpi, graphic design, and typography with ability to perform digital photo retouching of color digital images.
Proficiency in Adobe Creative Suite CS5.
Proficiency in Microsoft Word, Excel, Access, and web maintenance and analytic platforms.
Master’s degree in Journalism or Social Media, Public Relations or Marketing.
Five years’ experience in public relations and/or social media.
Experience in a higher education environment.
Two years’ experience in utilization of social media platforms to promote content and two years’ experience writing for print and electronic media and graphic design.
Exemplary writing, analytical, and interpersonal skills.
Computer literacy with a variety of on-line communications tools.
Ability to collaborate with colleagues; ability to function effectively under pressure and meet deadlines while exercising initiative, judgment, creativity, and diplomacy; a self-motivated individual driven by curiosity and challenge; ability to work independently with a high degree of reliability, accuracy, and productivity.�
In depth knowledge of the different social media platforms and their users.
Extensive knowledge of principles of SEO.
Ability to develop, write and edit copy with superior knowledge of business English, spelling, grammar and punctuation.
Applicant Special Instructions:
Ability to travel to on- and off-campus locations.
The hiring range for this position is $41,301 - $52,631 annually.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. Current employees applying for a new position within the university may be subject to this requirement. The screenings will include a criminal background check and, as applicable for the position, other background checks, drug screen, employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Please attach a copy of your most current signed performance evaluation (completed within the last 18 months) to your online account. If you have not received a performance evaluation, you may provide two current signed letters of recommendation (written within the last 18 months), preferably to include one letter from either a current or recent former supervisor. To attach these documents, go to: My Career Tools, Add Attachment, Attachment Type – Performance Reviews or Letters of Recommendation.
Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.