Division/College: D'Amore-McKim School of Business
FT/PT: Full Time
The Digital Marketing and Automation Manager is responsible for the development, deployment, and management of marketing campaigns and web pages for the Northeastern University D'Amore-McKim School of Business graduate programs. The Manager will work with many different units and must be excellent at cross-functional collaboration, project management, and verbal and written communication. He/she must be able to translate marketing requirements into measureable, scalable experiences for prospective students. Marketing automation responsibilities using the marketing automation system (Marketo) will include deployment and oversight of email campaigns, marketing campaigns, campaign performance reporting, campaign process documentation, email and landing page templates, and A/B testing. The person in this role will be responsible for creating engaging and effective interactive experiences on the D'Amore-McKim graduate program web pages. Website responsibilities will include oversite of graduate program web pages, optimizing web pages for conversion, data analysis through Google Analytics, A/B testing for continual improvement, and liaising with the D'Amore-McKim Web Manager and an external agency for template design and functionality build-out.
Bachelor's degree in marketing, communications, or business with minimum of 5 years of experience in marketing required. Five years' experience working with the marketing automation tool Marketo, or a similar system, managing marketing email and event campaigns is required. Direct experience and expertise with Salesforce or a similar system is required. Demonstrated understanding of marketing analytics for demand generation marketing. Self-motivated, quick learner with the ability to plan and collaborate effectively with stakeholders. Strong organization and project management skills with an ability to meet project deadlines in a fast-paced environment. A successful candidate will have an ability to identify opportunities for improvement, research solutions, implement plans, assess performance, and communicate recommendations for optimization.
Requisition Number: STFR005657
Internal Number: 62763
About Northeastern University
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs, our signature cooperative education program, as well as student research, service learning, and global learning build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.