Job No: 493468 Work Type: Staff Full-time Department: Communications and Public Affairs Location: Wilf Campus, 500 West 185th Street, NY, NY Categories: Communications/Marketing/Media
Position Summary: The Web Marketing Manager reports to the Director of Marketing in the Office of Marketing and Communications and oversees all post-lead acquisition channels. This person is responsible to optimize channels to ensure conversions. This individual will coordinate with external vendors to facilitate web development, search engine optimization, email marketing and automation as well as oversee the social media channels for the University's graduate schools. This role will work closely with the digital advertising manager and all lead generation efforts to ensure a complementary and synergistic end user experience.
Act as an advisor to Director of Marketing and on strategic web initiatives for the graduate schools
Oversee email marketing, landing page creation, web development, optimization, SEO
Oversee organic social posting
Provide ongoing optimization and reporting across all channels Works with creative agencies and other third party vendors to implement marketing initiatives
Experience & Educational Background:
Must possess a bachelor's degree or equivalent experience
7+ years experience in digital strategy, web management, marketing, or a related field
Demonstrated a strategic understanding of web trends, UX, SEO, and front-end coding
Skills & Competencies:
Able to handle complex projects which range over several months
Familiar with social media marketing
Expertise in landing page creation
Budgeting and project management
Strong background in email marketing
Familiarity with a CRM, preferably Hubspot certified
An understanding of mobile-first web design
Strong communication and Presentation Skills
Familiarity with higher education and Jewish community a plus.
Founded in 1886, Yeshiva University (YU) has a strong tradition of combining Jewish scholarship with academic excellence and achievement in the liberal arts, sciences, medicine, law, business, social work, Jewish studies, education, psychology, and more.
We are a leading global educational institution that employs 2,000 people across our various campus locations -- Wilf Campus, Beren Campus, Brookdale Center, Resnick Campus in the Bronx, the Gruss Institute in Jerusalem, the Boys High School in Manhattan and the Girls High School in Queens. From the distinguished faculty who teach here, to the dedicated staff, we work to fulfill our mission through all that we teach, by all that we do and for all those we serve. We seek to attract and retain engaged and committed individuals who contribute to an exciting working environment, where there is a sense of community and belonging, balanced with a significant cross section of people from diverse backgrounds working and studying together.
The University offers an excellent compensation package, and a broad range of employee benefit plans, including immediate participation in the Universitys retirement plan. Staff members are typically eligible for four weeks paid vacation each year and have access to a shuttle to nearby subway locations.
Yeshiva University is an equal opportunity employer committed to hiring minorities, women, individuals with disabilities and protected veterans.
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Yeshiva University has been transforming lives for more than a century. Nowhere but here can students have a personal, small college experience while benefitting from the academic rigor of a top ranked research university. Since its inception YU has been dedicated to melding the ancient traditions of Jewish law and life with the heritage of Western civilization, and each year we celebrate as future leaders make YU their home. Yeshiva University is an equal opportunity employer committed to hiring minorities, women, individuals with disabilities and protected veterans.