RISD is an equal opportunity employer offering a supportive, collegial and inclusive work environment and a competitive benefits package. The College seeks a Social Media + Digital Marketing Coordinator to join RISD Continuing Education (RISD CE).
Under the direction of the Enrollment Marketing Manager, the Social Media + Digital Marketing Coordinator will actively engage multiple audiences via social and digital to increase visibility, interactivity, brand awareness and ultimately, the enrollment. This position develops, recommends, and implements comprehensive social media and digital marketing campaigns to drive enrollment. The Coordinator develops, curates and maintains the department's daily social media channels to drive users to the department's website, enhance the RISD CE brand, promote events and programs, recruit students, increase the sense of connection to RISD CE in its extended community, and ensure that communications are aligned with the school's brand messaging and policies. The Coordinator develops digital advertising campaigns, including ad creation and placement, setup and development. This position creates compelling digital content that produces high-response and optimal search results, driving enrollment goals. The Coordinator also provides operational and administrative support for, and assists in, the planning, coordination and implementing of a variety of marketing and public relations related logistics, activities and projects. The ideal candidate works best in fast-paced, collaborative environment and under tight deadlines. The Coordinator must be able to balance multiple projects and competing priorities, while maintaining composure and strong relationships.
Job Qualifications Required:
-Bachelor's degree in Communications, Marketing, Public Relations, Business or related field -Two to four years of professional experience in marketing communications with responsibility for social media, web and digital marketing. -Demonstrated success with social media, web content development and managing paid promotion campaigns via Facebook advertising and paid search. -Proficiency with web and social media analytics tracking and reporting -Excellent verbal and written communication and presentation skills. Experience in writing, editing and social media management. -Strong organizational and time management skills with emphasis on accuracy and attention to detail -Must possess knowledge of best practices and digital marketing and social media standards, as well as awareness of current trends in marketing, digital media and communications technology. Ability to stay abreast of and effectively use new modes of communication as they evolve. -Technical and graphics editing skills. Experience managing production of web-ready digital content, both video and still graphics. -Strong knowledge of Adobe Creative Suite including Photoshop, InDesign, Illustrator and best practices related to graphic design -Ability to work independently, manage multiple projects simultaneously, organize workflow, set priorities, thrive in an extremely fast-paced environment, consistently meet deadlines, and adhere to brand identify and editorial standards.
Job Qualifications Preferred:
Demonstrated understanding of enrollment management, preferred.
Employment Type: Full-Time
Department: Continuing Education
Internal Number: 2099
About Rhode Island School of Design
Rhode Island School of Design (RISD), founded in 1877, is a fine arts and design college located in Providence, Rhode Island. Enrolling about 2000 undergraduates and 400 graduate students from across the United States and 55 other countries, RISD offers 16 undergraduate majors and 16 graduate majors, and is ranked annually by U.S. News & World Report as one of the top art and design schools in the United States. RISD’s rigorous education encourages creative experimentation and intellectual risk-taking, challenging students to question their approach to art making through critical thinking. There are over 90,000 works of art in the RISD Museum, which houses a collection of fine and decorative art objects. The first public galleries opened in 1893. The RISD Library is one of the oldest independent art college libraries in the country with more than 150,000 volumes and 380 periodical subscriptions which offer unusual depth and richness in the areas of architecture, art, design, and photography. The RISD campus is contiguous with the campus of Brown University and the two institutions share social, academic, and community resources.RISD recognizes diversity and inclusivity as fundament...al to its learning community and integral to an art and design education. We welcome candidates whose experience has prepared them to contribute to our commitment to diversity and excellence. RISD is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity or expression, genetics, or any other protected characteristic as established by law.