Girls Preparatory School (GPS) was founded in 1906 to provide girls with the necessary courses to pursue a college education. GPS has proudly graduated almost 6,000 young women. Currently, 130 faculty and staff serve about 575 girls in grades 6-12 with a college preparatory curriculum that includes a full complement of humanities, arts, and STEM courses and cocurricular programs of leadership development, athletics, and community engagement.
This role reports to the Chief Enrollment and Communications Officer and is part of the Marketing Communications team. The primary function of the role is to provide consultative support to assigned functional areas of the school in the development of marketing communications strategies and the execution of promotional campaigns. The position functions include development of key messages, copywriting, strategic selection of promotional platforms (print and digital), creative campaign development, and campaign execution, and schedule management. This position will also provide expertise in website content management, email marketing, and social media. This position serves as the lead role in the maintenance and ongoing development of the school’s website, ensuring content is current and engaging in support of our inbound/outbound marketing initiatives.
Serve as thought partner with department peers in the development and execution of a comprehensive digital marketing strategy. Stay current with trends in digital marketing to ensure ongoing improvement of strategy and tactics.
Content manager for the school website—the primary marketing tool for GPS. Responsibilities include information architecture, annual audit of content, ongoing and scheduled content updates, and the development of new pages and microsites as needed. In partnership with other MCCs, gather information on program enhancements, school/student/program recognitions, special events, student/alumnae stories, and other relevant information and leverage information to complement static web content.
As a consultant, when launching a campaign, meet with program directors to partner in articulating campaign goals, target audiences, key messages, and overall direction for design and tone. Meet on a regular basis to ensure strong communication, management of expectations, and adherence to the campaign schedule. Develop a comprehensive campaign plan that meets partner expectations and will serve as a guide for all stakeholders.
Serve as marketing communications consultant for auxiliary programs to include summer and winter camp in addition to athletic clinics. Develop and manage the full portfolio of digital and print materials and the yearly promotional campaign in support of attendance and revenue goals.
Serve as marketing communications consultant for alumnae outreach and events to include alumnae weekend and regional gatherings in support of attendance and engagement goals.
Develop a posting schedule for alumnae social media accounts to include the GPS alumnae portal. Posts should be engaging and informative with the goal of connecting alumnae to the school and to each other. This role will also be responsible for monitoring alumnae responses to GPS posts and working with the Director of Alumnae and Community Outreach to ensure prompt and appropriate responses.
Develop and implement promotional strategy for the school’s annual fundraiser in support of attendance and revenue goals.
In the development of print and digital marketing portfolios—to include landing pages, microsites, email campaigns, direct mail, blogs, ads (print & radio), billboards, brochures, flyers, and videos, work closely with creative partners (such as the graphic designer and other MCCs) in the development of creative concepts that support campaign objectives and the school brand while staying within budget.
Create content for a full portfolio of materials—advertising (billboard, print, digital, radio), video scripts, articles/newsletters, blogs, email blasts, printed and digital brochures and fact sheets, news stories, web content, social media, and direct mail.
Other duties as assigned by the CECO or Head of School.
General Skills & Experience Requirements
College degree in marketing, advertising, journalism, communications, or a related field.
5 to 7 years of experience in marketing, advertising, communications, or journalism. Corporate or advertising agency experience preferred.
2 to 3 years of experience in website writing and content management required.
Strategic and critical thinking skills and the ability to articulate the school’s value proposition through a variety of traditional and digital media.
Excellent writing, grammar, and editorial skills. Experience as a copywriter required.
Proven social media expertise on behalf of a profit or nonprofit organization.
Strong consultative and interpersonal skills and the ability to work with partners at all levels
Strong project management and organizational skills.
Ability to manage the creative process and work with creatives.
The ability to be self-driven and work independently.
Team player with strong personal integrity, sense of humor, and humility.
Exceptional technology skills to include website and social media platforms, Microsoft Office, and Google suite.
Photography skills and knowledge of platforms such as Basecamp and MailChimp a plus.
Ability to physically move about the campus
Ability to sit for extended periods of time
Operate office equipment such as a computer
Communicate and exchange information with others
Girls Preparatory School is an equal opportunity employer. We are committed to providing a workplace free from discrimination and unlawful harassment. It is the School’s policy to provide equal employment opportunity to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, genetic information, veteran status, or disability or any other characteristic protected under federal, state, or local anti-discrimination laws. It is the intent and resolve of the School to comply with the letter and the spirit of the law in the implementation of all facets of equal opportunity. The School’s equal employment opportunity practices extend to recruitment, hiring, selection, compensation, benefits, transfer, promotion, training, discipline, and all other terms, conditions, and privileges of employment.
All employees are responsible for complying with the School's equal employment opportunity policy.
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