French American School of Princeton seeks an innovative Marketing and Communications Associate to enhance communications with all constituencies, raise the school’s visibility and advance its brand.
French American School of Princeton (FASP), founded in 2000, is a thriving K-8 co-educational, independent bilingual school serving a diverse population of 200 students from communities throughout the World. The school is located on a beautiful campus in Princeton, NJ. The school boasts a tradition of excellence, based on a comprehensive dual-language curriculum delivered by French and English speaking teachers who are imbued with a commitment to bringing out the full potential of every student. FASP’s graduates matriculate at outstanding local and international schools.
The school leadership is highly collaborative and committed to building on the school’s many strengths. Even though the school is well-managed and financed, the leadership believes that admissions and fund raising goals can be obtained by more effectively communicating the school’s value to both internal and external constituencies. FASP is fully accredited by the French Ministry of Education, the Association of Middle States and is a member of the National and NJ Associations of Independent Schools. FASP is an equal opportunity employer.
Reporting to the Head of School and working with the Director of Admissions, the Marketing and Communications Associate (MCA) will lead, plan, direct and implement overall strategies for all marketing and communications on behalf of FASP in order to raise FASP’s visibility, advance its brand, and articulate clear messaging to internal and external constituencies. The MCA will oversee and actively participate in the creation, design, budget and production of regularly produced events and all school publications. Additionally, she/he will coordinate all advertising, publicity, and public relations and serve as the school’s spokesperson when so designated by the Head of School. The primary objective of the MCA is to communicate the story of FASP. This message should lead to increased admissions applications.
Rapidly acclimate to FASP; thoroughly know the history, culture, traditions and constituencies of the school; understand the educational philosophy; know all marketing and communications activities of the department.
Develop marketing and communications strategies and plans that advance FASP and drive increased engagement with prospective and current constituencies.
Collaborate with several departments in articulating their purpose and ongoing work. Specifically this includes the Head of School, Admissions, Academic Divisions, and IT.
Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, activities and events at the school.
In collaboration with the Director of Admissions, design strategies and implement concrete plans to increase student applications and maintain prospective student and family interest.
Plan for and deploy digital activities: website, online campaigns, email marketing, social media and digital content production.
Plan and manage the department budget in order to maximize the effectiveness of all communications. This includes bidding out production of materials when appropriate to outside vendors.
Create and execute a plan that regularly places the school in local media. Manage all messaging in the media.
Review, revise, and update as necessary the school’s crisis communication plan.
Manage all aspects of the school’s print and electronic communications, ensuring the continuity of the school’s brand and logo.
Engage actively in professional development in order to remain current in best practices related to independent school communications, emerging social media, and effective marketing and advertising strategies.
Qualifications and Experience
A BA/BS degree from an accredited college or university in a field related to marketing and communications; an advanced degree is preferred.
A minimum of three years of experience in marketing and communications, preferably in an independent school or other non-profit organization.
Outstanding speaking, writing, and editing skills (proficiency in French would be a must) .
Deep knowledge of the principles of marketing and communications and fluency in using social media effectively.
Ability to create materials using Photoshop, InDesign, and other softwares such as iMovie and/or Adobe Premier, familiarity with WordPress, MailChimp, HubSpot would be a plus.
Demonstrated success in bringing regular, positive media attention to an organization.
Demonstrated success in managing multiple projects with shifting priorities and competing deadlines.
A mission-driven individual with a belief in and commitment to FASP’s mission and values;
A good listener and strategist; comfortable receiving input from many sources, and able to analyze and formulate disparate information into a sound, well-organized plan;
A team builder who understands the subtleties of motivating and directing a diverse group of personalities with different work styles;
A hard worker with a high energy level and a good sense of humor
About French American School of Princeton
The French American School of Princeton provides a nurturing and creative learning environment where students thrive because of its focus on academic excellence and development of the whole child through an exemplary bilingual, multicultural education.