Must apply online through SDSU's HR website to be considered: http://bit.ly/OHAMarComm.
The Marketing and Communications Specialist is a member of the Office of Housing Administration team. In conjunction with the Director, Associate Directors, other managers, staff, and students, this position assists in carrying out the mission, vision, and values, of the Office of Housing Administration and is responsible for supporting and contributing to an atmosphere that facilitates respect, inclusivity, collaboration, and growth.
Under the general direction of, and reporting to the Director of the Office of Housing Administration (OHA), the Marketing and Communications (MarCom) Specialist is responsible for independent performance of the day-to-day communication activities for OHA. The incumbent oversees design of all OHA, Residential Education Office and Housing Facilities Services marketing materials including but not limited to: creating, designing and updating OHA marketing content and collateral via marketing channels (e.g., print, radio, newsletters, web, social media, etc.).
In support of OHA’s mission the MarCom Specialist will develop metrics, conduct analyses, and report on progress and value of the marketing and social media efforts; oversee marketing content; oversee content production including photography and videography and manage digital archives of photography/videography.
The MarCom Specialist will develop and design marketing content via OHA’s web and mobile marketing presence. This MarCom Specialist will oversee web marketing and search engine marketing. In addition, the appointee will use created content to optimize OHA’s website for search engines; and revise website content as necessary. This MarCom Specialist will lead redesign efforts on behalf of OHA. The MarCom Specialist will help ensure consistency of messaging and voice across all media channels. This professional will be responsible for helping to develop and bring our brand to life through the varied communication channels and marketing collateral including but not limited to e-newsletters, marketing campaigns, public relations, and external and internal communications. The incumbent will collaborate with and support the efforts of various college content providers to ensure that OHA's communications content is consistent with the mission and strategic initiatives of OHA and University.
This position performs "essential functions" and is required to report to the Director by phone before coming to campus during the year.
Knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.
Preferred Qualifications and Specialized Skills
Experience creating and maintaining websites including interactive, web-based information systems, marketing and social media.
Mac operating system experience.
Thorough knowledge of English grammar, spelling, and punctuation; be able to communicate clearly orally and in writing; and be highly organized and detail oriented.
Ability to develop themed marketing campaigns.
Ability to establish and meet multiple deadlines.
Ability to coordinate and prioritize varied tasks, set deadlines and complete projects accordingly.
Ability to solve a wide range of problems and develop solutions.
Able to work independently while keeping Director fully informed.
Knowledge of service capabilities of university agencies, auxiliaries and departments.
Knowledge of scheduling procedures, logistical coordination, attention to detail.
Knowledge of training techniques and ability to transmit skills to staff.
Thorough knowledge of standards of service in the hospitality industry and the relationship of same in a university setting.
Knowledge of University housing, and University resources.
Strong oral and written communication skills, interpersonal skills, listening skills, and attention to detail.
Sensitivity to needs and concerns of diverse groups of students, understanding of issues for students in their transition to University life.
Demonstrated skills in development of written hard copy and electronic materials for publication.
Ability to work independently under general supervision and set priorities in an often changing environment.
Ability to develop logical solutions to problems, to demonstrate flexibility and to compromise.
Organizational ability; the ability to work on several projects at once and the ability to meet deadlines and to work under pressure while troubleshooting and making on-the-spot decisions.
Ability to interpret the benefits of living on-campus.
Ability to define, develop and implement procedures; ability to carry out assignments without detailed instructions.
Master’s degree relevant to the position.
At least two years of experience creating and delivering publications.
At least two years of established proficiency in web-based marketing and interactive/social media marketing.
At least two years of experience in and knowledge of marketing to the college-aged demographic, freshmen through graduate level.
Internal Number: 6987
About San Diego State University, Office of Housing Administration
We aspire to transform lives through our dynamic and educationally-engaging residential communities and environments.
To provide enriching housing environments that support growth for students transitioning to the university as well as those seeking to benefit from the complete collegiate experience through our engaged, innovative, and responsive team dedicated to good stewardship of facilities, finances, and resources in support of San Diego State University's commitment to academic excellence.
As Housing Administration staff and students, we are dedicated to:
Integrity- Upholding the ideals of honesty, professionalism, accountability, and responsibility.
Community- Building and achieving a sense of belonging, security, and commonality, while appreciating individuality in order to work, learn and grow together.
Quality- Creating a culture of care-in-action for the on-campus living experience through effective service and the management of our environments.
Life Education- Developing lifelong learning and professional practices that are transferable to life beyond the university experience