Manage and structure all facets of marketing for IU Press scholarly books. Develop and identify the marketing and publicity opportunities for each scholarly book that includes advertising, email campaigns, mailings, conference selection. Create press kits and manage relationships with media for scholarly books. Manage and track scholarly marketing budgets according to plan. Participate in editorial and transmittal meetings. Participate in the direction and creation of cover design with management, editorial and production. Oversee the advertising programs, advert designs and budgets for assigned titles. Attend scholarly and other conferences as assigned. Prepare for and travel for publicity calls. Write catalog and jacket copy. Provide direction and guidance on day-to-day work of the Publicity Coordinator.
REQUIRED: Bachelor's degree in marketing, journalism, communications, or related field and three years of publishing, publicity, or marketing experience.
Combinations of related education and experience may be considered.
Strong computer skills, including Microsoft Office, especially Excel. Strong writing and editing skills. Strong sales analysis skills. Be analytical and detail-oriented. Strong and imaginative communication skills. Ability to work under multiple deadlines and be able to establish clear priorities.
Working Conditions/Physical Demands:
This position requires intense concentration for extended periods within a busy office environment and involves constant use of computers and detailed reading. May require stooping, bending, and/or lifting boxes up to 40 pounds. Some travel required.
Salary Plan: PAE
Salary Grade: 3PR
Department: INDIANA UNIVERSITY PRESS (BA-IUPR-IUBLA)
Internal Number: 74816
About Indiana University
Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.