The purpose of the Membership and Marketing Coordinator is to provide support and assistance related to all membership activities, including the dues renewal billing process, data monitoring, report generation, and other activities as necessary to enhance the success of membership retention, recruitment initiatives and data quality, and provide support for marketing membership and meetings.
Duties Related to Membership
Assist the Associate Director in the overall functioning of the department, working closely with other departments while striving to enhance the overall member experience and grow the membership. Duties include but are not limited to:
Membership Retention Support – Help execute membership plan as assigned by Associate Director as it relates to member retention. Fully responsible for overseeing the new member onboarding process.
Membership Recruitment Support – Help execute membership plan as relates to recruitment and identify recruitment opportunities at veterinary related events.
Communications – Help organize communications to members via mailings, electronic communication, website and social media vehicles.
Marketing – Help organize membership content for websites, newsletters, publications, and other promotional materials.
Committee Support – Support Associate Director with additional committee support. Serve as a staff liaison to the Membership and Industry Advisory Committees.
Conference and Event Support – Assist, attend and interact with members at hosted events, including TVMA Annual Conference and Expo, Southwest Veterinary Symposium, local marketing events and special programs. Some travel may be required.
Duties Related to Member Services
Assist the Associate Director in the development and execution of the member services portfolio, a compilation of member benefits to provide added value to membership. Duties include but are not limited to:
Membership Retention Support – Assist with the development and management of member programs and services. Based on member feedback, recommend new products and services.
Communications and Marketing – Help organize communications and marketing materials to members via mailings, electronic communication, website and social media vehicles as relates to member benefits.
Duties Related to Marketing and Communications
In conjunction with Associate Director and Director of Meetings and Education, help develop, manage and execute marketing plans and materials for membership and events:
Maintain annual marketing plan/calendar for membership and the annual conference and assist in implementation of marketing efforts
Assist with content and design of collateral material, including print and digital
Plan and distribute monthly e-newsletter and other communications
Assist with managing association’s social media efforts, generating content from marketing and communications material
Track and analyze marketing and communications activities and outreach efforts
Duties Related to Database Maintenance and Integrity
Perform the following duties as they relate to database maintenance and integrity:
Membership Database –
Input and organize content as it applies to new member information, member involvement, and creating new memberships.
Plan, schedule and conduct regular data quality assessments and clean-up
Produce and develop reports to facilitate targeted membership statistics, create list for directors, etc.
Assist members in navigating membership database and online member login portal.
Recommend methods for maintaining the integrity of member information
Membership Renewals – Create membership dues renewal invoices and assist with processing payments during the busy June-July time frame.
Directory – Responsible for the annual member directory project, working with staff and the publisher to get all materials together to meet publication deadline.
Duties Related to General Administration
Perform the following general administration duties:
Maintain and execute Standard Operating Procedures for all duties enumerated in this position description
Attend the TVMA Annual Conference and other meetings as assigned by the Associate Director or Executive Director and assist at board and committee meetings, registration and other work assignments
Qualifications and Requirements:
At least five years experience in a responsible office environment and demonstrated general office skills
Proficiency in use of a computer and standard office equipment
Experience with MS Word, Excel and related computer application programs
Experience with a relational database, marketing and social media
Effective and friendly communicator, high energy, detail orientated, well-organized with ability to multi-task.
Ability to work in a fast-paced environment and to meet established deadlines
Team player who works well with staff, members and volunteers
Availability to work some evenings and weekends
Ability to work within established performance standards, to establish program outcomes and planning objectives and to work toward these goals with minimal day-to-day supervision
Regular participation in professional development and continuing education activities as assigned or approved by the Associate Director
This position report directly to the Associate Director.
About Texas Veterinary Medical Association
The Texas Veterinary Medical Association is a statewide non-profit dedicated to promoting excellence in veterinary medicine and educating the public about animal health. The association represents the veterinary profession and related industries in Texas. Our goals are to focus member time, energy and resources to advance animal care and well-being, influence public policy and opinion, limit practice constraints, protect public health and safety, support members and promote economic success.