Overview The Retail & Hospitality Information Sharing & Analysis Center (RH-ISAC) is the trusted cybersecurity community for retail and consumer-facing industries with a mission to mitigate cyber risk by establishing trust, expanding knowledge and maturing capability through information and intelligence sharing. With the shared information of worldwide leading brands – including traditional retailers, online commerce, QSRs, drug stores, convenience stores, entertainment, lodging, consumer product and more – the RH-ISAC helps companies build better security through collaboration.
The marketing and communications specialist reports to the director of marketing and communications and is responsible for implementing marketing and communications plans and tactics in support of RH-ISAC’s brand management, public relations, conference and event promotion, publications and social media initiatives.
Support the director of marketing and communications in developing a comprehensive and aligned marketing and communications to define and strengthen the brand, increase awareness of the RH-ISAC and assist the RH-ISAC in achieving its goals and objectives.
Draft content for marketing and communication purposes, including event promotion, news releases, blogs, newsletters, and social media.
Oversee and monitor social media accounts and gather analysis of social media program.
Manage marketing campaigns, including liaising with outside partners, and track/report program effectiveness.
Manage the timeline and production of marketing and communication collateral.
Maintain editorial calendar and coordinate efforts with RH-ISAC teams.
Manage and build key media and outreach lists, including work with PR agency to maintain a current media tracking database.
Ensure the proper branding of the organization with partners.
Oversee day-to-day managing and updating of RH-ISAC website.
Train staff on website/social communications as needed
The Ideal Candidate Will:
Have excellent writing and communication skills, as well as strong ability in proofreading
Solid foundation and knowledge of marketing tools and new media, as well as email campaign management.
Demonstrate experience in external relations and relationship development
Demonstrate a genuine joy in connecting with members and all external stakeholders; internally, establish highly collaborative relationships with all team members.
Demonstrate desire to learn, grow, support and ensure that the marketing communications function continues to add great value to the organization
Regularly seek to understand all aspects of our work to convey externally
Minimum of 2-4 years relevant professional work experience preferably in nonprofit trade and professional associations; some experience managing distinct marketing or communications projects preferred.
Proven ability to work remotely and independently and with little oversight.
Sound judgment, decision-making skills and discretion, particularly when dealing with media.
Ability to manage multiple priorities simultaneously, and management of production and deadlines to meet critical initiatives with exceptional attention to detail.
Preference will be given to candidates who can show:
Adaptability, solution-orientation, tech-savvy and DIY-orientation
Knowledge of graphic design software such as Photoshop
Experience succeeding in a complex, multi-focus, team-based atmosphere, and playing the role of brand ambassador, confidently and cheerfully engaging with members of a community
Please submit a cover letter that conveys experience and qualifications specific to this role, resume, salary history and/or salary expectations (your preference), and 3 relevant writing samples, including a press release and marketing email via email to email@example.com.
About Retail & Hospitality ISAC
The RH-ISAC was formed in 2014 as the home of the Retail and Hospitality Information Security and Analysis Center (ISAC) and operates as a central hub for sharing sector-specific cyber security information and intelligence. The association connects information security teams at the strategic, operational and tactical levels to work together on issues and challenges, to share practices and insights, and to benchmark among each other – all with the goal of building better security for the retail and hospitality industries through collaboration. RH-ISAC currently serves companies in the retail, hospitality, gaming, travel and other consumer-facing entities.