Under the direction of the Associate Director of Marketing and Communications with a dotted line to the Director of Marketing and Communications, the Marketing Programs Manager is responsible for overseeing all aspects of an integrated marketing and communications plan for units within Continuing Education as assigned. This includes marketing plan development, strategy definition, creative execution (including copywriting and art direction), tactical implementation, analytics, and budget management. Working with a marketing automation tool, the incumbent designs, produces and delivers digital campaigns with a view to driving new sales and maximizing customer retention. The incumbent provides analytics, reporting, and recommendations using appropriate analytics tools (such as Google Analytics) in an effort to optimize campaigns and budgets, in close collaboration with the Strategic Marketing Manager. The incumbent must have a comprehensive knowledge of the assigned unit?s content area and target markets, and proven expertise in marketing and advertising. The incumbent shall identify areas for collaboration and opportunities for joint marketing and will also be responsible for selecting and managing the efforts of outside vendors, such as advertising and PR agencies, printers, graphic designers, copywriters, or any other outside consultants to ensure the successful and accurate execution of promotional strategies.
The University of California, Irvine is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.
Salary: Range $65,000.00-75,000.00 Total Hours: 8-5, M-F Career Position. Will need to have automobile for traveling throughout Southern California. Some evening or weekend work may be required. Final candidate subject to background check. As a federal contractor, UC Irvine is required to use E-Verify to confirm the work status of individuals assigned to perform substantial work under certain federal contracts/subcontracts. Please attach your resume.
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI's unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities.