About Berkeley The University of California, Berkeley, is one of the world's most iconic teaching and research institutions. Since 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world. Berkeley's culture of openness, freedom and acceptanceacademic and artistic, political and culturalmake it a very special place for students, faculty and staff.
Berkeley is committed to hiring and developing staff who want to work in a high performing culture that supports the outstanding work of our faculty and students. In deciding whether to apply for a staff position at Berkeley, candidates are strongly encouraged to consider the alignment of the Berkeley Workplace Culture with their potential for success at http://jobs.berkeley.edu/why-berkeley.html.
Departmental Overview The Office of Intellectual Property and Industry Research Alliances (IPIRA) at the University of California, Berkeley, is a unit reporting to the Vice Chancellor for Research. It is the portal for industry access to Berkeley, both for research relationships and access to Berkeley technology. The Industry Alliances Office (IAO) and the Office of Technology Licensing (OTL) are peer divisions within IPIRA. The IAO is responsible for a wide range of research relationships with industry, including industry-sponsored research agreements , collaboration agreements , membership agreements, such as for industrial consortia, and incoming material transfer and data use agreements . The OTL manages and licenses patents and copyrights to the private sector for commercial development , is responsible for outgoing material transfer agreements, for transfers from Berkeley, supports entrepreneurial activities including start-up company formation, maintains relationships with sources of private capital and service providers, provides litigation support, advises the IAO on intellectual property terms in research and other contracts, and advises the campus on intellectual property and conflict of interest matters. The Research and Compliance Information Systems (RAC- IS) office supports IAO's records management function and maintains the University's contract and grant database of record, Phoebe.
Responsibilities This position involves: Marketing, communication, and promotion of campus research activities, intellectual property rights, services for entrepreneurs and startup companies, data analysis and report generation; identification of needs, enhances public perception; involves 'brand' development or enhancement; may involve working with the media (press, television, radio).
Creates, develops, implements and manages strategies to promote and market Berkeley's intellectual property (IP) rights, research capabilities, and entrepreneurship offerings, and other services provided by IPIRA to appropriate constituencies. Includes short- and long-range strategic planning.
Coordinates efforts to identify campus IP with the highest market potential.
Coordinates, designs, produces and distributes promotional materials and analyses, online and social media materials, website, presentations, and displays.
Creates, plans, produces, manages and evaluates events, including both campus-sponsored events and events sponsored by external resources such as private corporations.
Researches, analyzes, monitors and evaluates marketing efforts and strategies for effectiveness, reporting results to appropriate levels of IPIRA administration.
Establishes and maintains effective relationships with outside (non-campus affiliated) companies and organizations and a database of representatives from companies that are, or may become, licenses of campus IP and/or sponsors of campus research and/or members of industry affiliate programs.
Develops and implements customer satisfaction assessments, analyzing results and reporting to appropriate levels of IPIRA leadership.
Ensures promotion of IPIRA 'brand' identity and maintains and monitors 'brand' communications to both campus and off-campus organizations.
Researches and recommends new and innovative methods for generating revenue.
Advanced knowledge of marketing principles, concepts, techniques and applications relevant to the field of promotion and industry partnering.
Advanced skills in developing, designing and implementing creative promotional and marketing strategies.
Advanced knowledge of the campus, including its achievements, mission, goals, vision, objectives, public character and infrastructure.
Advanced written, interpersonal communication, project management and political acumen skills.
Advanced analytical and research skills.
Advanced knowledge of applicable campus policies and state and federal laws pertaining to marketing and advertising issues and concerns and other related policies or laws.
Skill in mentoring less experienced staff.
Advanced knowledge of reporting on unit metrics and on marketing and business development activities.
Bachelors degree in related area and/or equivalent experience/training
Minimum of four years in prospect research, marketing of technology, research capabilities and programs, or similar, preferably in a technology area.
Advanced knowledge of application and use statistics and research practices in developing marketing strategies.
Print and web production experience , including Creative Suite, HTML editing, working with external vendors , maintaining list, and proofreading.
How to Apply Please submit your cover letter and resume as a single attachment when applying.
Conviction History Background This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.