Location Jervey Athletic Center Full/Part Time Full-Time Regular/Temporary Regular
The Assistant Director of Marketing will assist the marketing department with overall marketing and advertising of Clemson University Athletics to achieve departmental goals by coordinating and assisting efforts focusing on revenue, attendance, game atmosphere and branding. Directly responsible for all marketing and game day responsibilities for Women's Basketball, Softball, Men's Soccer, and Women's Soccer. Performs other duties as assigned. JOB DUTIES:
35% - Essential - Planning & Development: Assist the Director of Marketing with overall marketing and advertising of Clemson University Athletics (CUAD). This includes the creation of sport specific marketing plans using both traditional and digital advertising methods.
35% - Essential - Implementation & Execution: Responsible for the implementation and execution of marketing, promotions, and advertising plans with the goals of generating revenue, increasing student attendance, retaining season ticket base, and generating New Ticket Sales for Softball, Men's Soccer, and Women's Soccer.
15% - Essential - Supervision & Leadership: Oversee and Coordinate the student unpaid internship program, including recruiting, scheduling, and training a team of approximately 40 undergraduate interns. Coordinate with management and the CUAD's HR team.
10% - Essential - Special Event Management: Assist in the planning and implementation of special events such as Football Fan day, Tiger Wonderland, Team autograph sessions, summer orientation, and other special events. This includes scheduling interns, creating unique fan attractions, and fulfilling sponsorship requirements.
5% - Essential - Student Organization Liaison: Serve as the Marketing liaison for student organizations such as Greek life, Residence Life, and other campus organizations. Work with these campus groups to coordinate theme days throughout the year that will increase student attendance at Clemson Sporting Events. MINIMUM REQUIREMENTS:
Education - Bachelor's Degree
Work Exp 1+ years of experience in marketing, promotions, or related field RESPONSIBILITIES:
JOB KNOWLEDGE Firm Job Knowledge - Firm working knowledge of concepts, practices and procedures and ability to use in varied situations
SUPERVISORY RESPONSIBILITIES Acts as Lead - Acts as a Lead by guiding the work of others who perform essentially the same work.
BUDGETARY RESPONSIBILITIES Monitors Budget - Does not provide input but is responsible for monitoring the departmental budget and may oversee fund allocation. PHYSICAL REQUIREMENTS:
100% - Communicate, converse, give direction, express oneself
100% - Recognize or inspect visually
30% - Use hands or feet to operate or handle machinery, equipment, etc
25% - Sit (stationary position) for prolonged period
15% - Stand for prolonged period 15% - Walk or move about 15% - Ascend or descend (i.e. stairs, ladder)
10% - Move, transport, raise or lower
*Weight requirement if applicable (per activity, i.e. raise 10 lbs. move 50 lbs.) WORKING CONDITIONS:
20% - Noise
10% - Exposure to heat or cold 10% - Wet or humid PREFERRED REQUIREMENTS:
Education - Master's Degree - Marketing, Public Relations, Sports Administration, Athletic Leadership or related field
Work Exp 2+ years in collegiate athletic marketing or related field. Proficient in Adobe Photoshop, Illustrator, and InDesign WORK SCHEDULE:
Clemson University is an AA/EEO employer and does not discriminate against any person or group on the basis of age, color, disability, gender, pregnancy, national origin, race, religion, sexual orientation, veteran status or genetic information. Clemson University is building a culturally diverse faculty and staff committed to working in a multicultural environment and encourages applications from minorities and women.