Job Summary: Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. This position will have a strong grasp of current marketing tools and strategies to lead integrated digital marketing campaigns from concept to execution and provide analytics. Work includes consultations, research, strategic planning, focal groups/formal analysis, and project management in all areas of responsibility. Provides insight and guidance to campus marketing staff across media to strengthen and manage the brands of all Campus Service areas. Ability to perform duties as an active participant in the marketing team and lead appropriate initiatives.
Identifies and evaluates new digital technologies and uses web analytics tools to measure site traffic, to better optimize marketing campaigns, email marketing, social media umbrella, digital displays, and paid/unpaid search advertising, lead generation while protecting university brand and ensuring accessibility compliance of media.
Responsible for implementing, and managing all Campus Services digital and creative written content on websites, social media channels, blogs, newsletters, press releases and news articles, surveys, eCommerce, digital displays and marketing campaigns that promote the specific and comprehensive Campus Service areas, products, and/or services.
Enhance brand awareness within the digital space on all platforms as well as drive website traffic and acquire leads/customers. Provides support, and act as the primary liaison for front-end design and updates of the websites, social media, digital advertising, digital menu boards, surveys, and analytics.
Manages software administration needs for Campus Services Marketing department systems including, but not limited to Formstack, Cascade, Qualtrics, Adobe, Fourwinds, Wordpress, Social media channels, and email platforms.
Collaborate with internal and external stakeholders of Miami University to further marketing initiatives and strategies for all units within Campus Services and attend departmental marketing meetings as necessary with Account Managers of each area of Campus Services.
Utilize strong analytical tools and demonstrates the ability to evaluate end-to-end customer experience across multiple channels and customer touch points with a dual-minded approach. One that is highly creative and an excellent writer but can also be process driven and rely on data to make analytic decisions.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Aptitude for optimizing landing pages and user funnels to create customer conversion.
OEEO Statement: The University is committed to equal opportunity, affirmative action, and eliminating discrimination and harassment. Miami University does not discriminate on the basis of age, color, disability, gender identity or expression, genetic information, military status, national origin, pregnancy,race, religion, sex, sexual orientation or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations/or disabilities related to employment should be directed to ADAFacultyStaff@MiamiOH.edu or 513-529-3560. Miami University's Annual Security and Fire Safety Report with information on campus crime, fires, and safety may be found at: http://miamioh.edu/campus-safety/annual-report/. Hard copy available upon request. A criminal background check is required. All campuses are smoke and tobacco free campuses.
Minimum Qualifications: Associate’s degree, or vocational or technical school degree in Web Design, Communications, Marketing, or related field or 1-3 years experience.
Internal Number: 495258
About Miami University
“Miami University, a student-centered public university founded in 1809, has built its success through an unwavering commitment to liberal arts undergraduate education, with complementary quality graduate programs, and the active engagement of its students in both curricular and co-curricular life. With a student body of 16,000, Miami effectively combines a wide range of strong academic programs with faculty who love to teach and the personal attention ordinarily found only at much smaller institutions. Faculty and staff are highly valued for their contributions toward the Miami experience. Employees enjoy a competitive benefits package and stable work environment as they work to support the university’s educational mission. Miami’s main campus is located in Oxford, Ohio, 35 miles northwest of Cincinnati, with regional campuses located in Hamilton and Middletown, Ohio, and a center in Luxembourg. Known as one of the most beautiful campuses in the nation, Miami, the nation's tenth oldest public university, is recognized for its striking red brick Georgian-style architecture and tree-shaded lawns. Take a Virtual Tour from our website.”