The Division of Continuing Education (DCE) is seeking a data-driven Marketing Analyst to join our growing organization. This role will focus on providing business insights through data, analysis and reporting that will support decisions made by marketing and the leadership teams within DCE. The Marketing Analyst will build, manage and maintain technical reporting systems required to help measure marketing effectiveness and inform strategic decision making. Additionally, this role will work with multiple stakeholders to standardize and align definitions of key metrics, resolve any existing discrepancies and set standard definitions across cross-functional teams. Key Responsibilities
Gather, analyze and report insights and trends that inform our marketing investments and performance, working closely with the Director of Marketing Services and the brand Marketing Directors for the Division of Continuing Education, as well as other directors and key partners.
Develop and manage the analytics infrastructure across the department and the technology teams to create systematic reporting using a variety of sources including Salesforce, Google Analytics, and integration of different student and enrollment data systems.
Establish documented processes related to data gathering and develop ongoing recommendations for improvements.
Develop regular reporting to monitor overall performance and performance of different marketing campaigns and tactics. Additionally, develop reporting to help determine attribution of marketing activities and campaigns across the marketing funnel.
Own the implementation of the required tracking codes across a variety of platforms—including but not limit to Salesforce, Drupal website, DCE's online registration platform, lead gen forms, digital advertising, student registration databases—to ensure attribution data is being collected correctly.
Work closely with digital advertising agency and other strategic enrollment and acquisition partners to develop integrated metrics and reporting, ensuring consistencies across analytics, tracking methods and interpretation.
Serve as an agile analytical partner to the marketing team to provide routine and ad hoc analysis related to all marketing activities.
Salary Grade: 056
Union: 55 - Hvd Union Cler & Tech Workers
3+ years' marketing experience
Bachelor's degree preferred
Expert knowledge of Google Analytics, Excel, Salesforce, and marketing automation platforms
Organized and detail-oriented
Experience in business, market research and analysis preferred
Strong analytics capabilities
Excellent verbal and written communication skills
Must be a confident team player who enjoys collaboration
Understanding of data and tracking between multiple platforms in higher education preferred
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 48834BR
About Harvard University Division of Continuing Education
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.