The KIPP Foundation Marketing team aims to support KIPP’s growth and expand KIPP’s impact by increasing awareness of our schools and amplifying the stories and voices of our families, staff, alumni and community members. The Marketing team facilitates KIPP regional recruiters’ ability to meet their goals and enables Foundation teams to deliver and promote programmatic offerings to our network of schools.
The Digital Marketing Director owns the vision for awareness building, working closely with colleagues from across the KIPP network to plan, build, and execute on campaigns to support student and talent recruitment. Outside of these campaigns, the Digital Marketing Director will support the Marketing team’s broader efforts to improve KIPP’s national brand, strengthen the power of the alumni network, and increase the capacity of our regional marketing and communications teams through training, tools, and collaboration.
The Digital Marketing Director will report to the Senior Marketing Director. The Digital Marketing Director will be responsible for hiring and managing a Digital Marketing Manager to support the execution of work below and will work collaboratively with teams across KIPP, including Communications, Public Policy, Alumni Engagement, KIPP Through College, IT, and the Office of the CEO.
Key Responsibilities and Duties
Generate demand and drive online conversions (student and talent applicants) through targeted, region-aligned student and talent recruitment campaigns.
Design and lead a comprehensive effort to better understand our target audiences and build audience personas across markets.
In collaboration with the Communications team:
Refine national messaging aligned to market research findings, and incorporate in all campaign materials
Build out plan for website, editorial, and social media content that support campaigns and reinforce key messages
Improve website SEO to reach our target audiences
In collaboration with the IT team:
Prioritize website development updates aligned to campaign timing and needs
Ensure we have the systems in place to measure the impact of campaign activities
Build and execute on national advertising strategy and provide recommendations for local market spend and impact measurement.
Design and execute on lead-nurturing and brand building email campaigns.
Regularly measure and report on the impact of campaigns and opportunities for improvement.
Improve national brand alignment and consistency of KIPP’s online presence.
Oversee content strategy on KIPP.org and work with Communications Team to prioritize content updates and development needs.
Identify and share best practices and recommendations for regional website content and management.
Support the digital marketing needs of other Foundation and Regional teams:
Strengthen the power of the alumni network and activate KIPP brand ambassadors by supporting the design and execution of alumni engagement campaigns.
Increase the capacity of network marketing and communications teams by sharing best practices and providing thought partnership.
Oversee the building and management of custom landing pages for priority initiatives across the Foundation.
Provide email marketing consultative support to Foundation teams.
Support additional marketing projects and initiatives as needed.
Deep understanding of and interest in digital marketing tools and strategies
Exemplary strategic-thinking, creativity and problem-solving ability in the face of ambiguity
Excels in stakeholder management and relationship building
Strong work ethic and commitment to high standards of excellence coupled with an enthusiastic and passionate approach to one’s work
A deep belief in every child’s ability to learn and succeed in college and career
Bachelors or equivalent experience required
6+ years of experience working in marketing, developing and delivering digital content, and/or designing digital campaigns
Experience in media planning and measuring the impact of digital campaigns
Passion for user-centered design, with experience translating user needs into requirements and/or products
Excellent verbal and written communication skills
Robust project management skills
Experience in people management and working collaboratively across teams
Comfort and experience with the following tools is preferred: WordPress, Emma or equivalent email marketing platform, and Google Analytics
Basic HTML editing skills
New York and Washington, DC preferred (For exceptional candidates may consider: San Francisco, Chicago)
A willingness and ability to travel (~20%)
This is a full-time, exempt role.
Additional Salary Information: KIPP offers competitive salary commensurate with experience. A comprehensive benefits package, generous vacation and PTO, 401k retirement plan with both pre- and post-tax options, as well as gym reimbursement, flexible spending account (FSA), and cell phone reimbursement are also offered by KIPP.
About KIPP Foundation
Great education transforms lives. KIPP, the Knowledge is Power Program, is a non-profit network of 224 college-preparatory, public charter schools educating nearly 100,000 early childhood, elementary, middle, and high school students. KIPP schools are tuition-free, public charter schools open to all students. KIPP schools, KIPP regions, and the KIPP Foundation – are united by a common mission, a commitment to excellence, and a belief that if we help children develop the academic and character strengths they need for college and choice filled lives, they will be able to build a better tomorrow for themselves, for their communities, for us all.
The non-profit KIPP Foundation trains and develops outstanding educators to lead KIPP schools, provides tools, resources, and training for excellent teaching and learning, promotes innovation, and facilitates the exchange of insights and ideas within the KIPP network and with partners including: other charters, districts, colleges and universities, and non-profit organizations across the country.
Why work at KIPP?
By working for the KIPP Foundation, you help more students across the country receive the high-quality education they ...deserve.
? Support KIPP leaders, teachers, and staff on the Network Leadership Development, KIPP School Leadership Programs, Teaching and Learning Labs, KIPP Through College, or Knowledge Sharing teams
? Ensure smart growth and great results on the Network Growth and Sustainability, Strategy, Research & Evaluation, or Insights and Analytics teams
? Broaden our impact on the Government Affairs, External Impact, Marketing, Development, or Talent teams
? Keep us connected and operational on our IT or Finance team
If you believe all children deserve great schools and programs where they can gain the knowledge, skills, character, and habits necessary to achieve their dreams while making the world a better place, join us!