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Associate Director of Marketing, Executive Education - McDonough School of Business
The Associate Director of Marketing position is principally responsible for all marketing and communications efforts for executive custom programs at Georgetown University's McDonough School of Business. This includes developing an overall marketing strategy, making recommendations to senior leadership, managing execution of the strategy, and tracking results of a variety of marketing efforts. The Associate Director plays a critical role on the business development team by identifying and executing communications strategies to facilitate and enhance outreach to new and existing clients and help meet the team's aggressive monetary and growth targets.
Responsibilities include the design and production of print collateral, production of multimedia elements to assist in sales, development of systems and processes to ensure brand consistency throughout the business development process, and management of external partnerships to increase brand visibility and networking opportunities with potential clients. The Associate Director serves as the liaison between the Office of Executive Education and other marketing and communications offices throughout the university, including that of the McDonough School of Business. This person will meet regularly with members of the Georgetown McDonough marketing team to coordinate efforts and keep abreast of new marketing policies and opportunities.
Reporting directly to the Associate Dean, Executive Education, Custom Programs, and coordinate and work closely with the Georgetown McDonough marketing and communications department. The position will work as both part of the business development team but also independently to serve the marketing needs as they relate to custom program management and other functional areas as well. This position will also manage the office internship program as well as several student workers.
This position has duties but are not limited to:
Work with senior Executive Education staff to develop and execute communications and marketing strategies to support multi-million dollar sales goals.
Interface with faculty, clients, program participants, and other stakeholders involved in custom programs to ensure brand consistency and delivery of brand promise.
Manage the contracts of external vendors and partners involved in marketing efforts.
Maintain a strong, positive relationship with Georgetown McDonough Office of Marketing and Communications to coordinate efforts, share best practices, and align with university marketing guidelines.
Work closely with the Assistant Dean of Communications to submit executive custom programs for global rankings.
Assist marketing and outreach efforts for executive degree and new programs, offering guidance and support to ensure that all marketing initiatives for executive education are consistent and reflective of a high-quality and prestigious brand.
5+ years of marketing or communications experience. Experience in executive development and higher education preferred
Experience with variety of marketing functions including strategy, social media and web advertising, digital communications, stakeholder engagement, and media relations
Experience developing key marketing materials such as brochures, videos, etc.
Assertive self-starter who can create and implement new marketing campaigns and strategies without significant input or supervision
Experience managing a budget and analytically assessing ROI of marketing initiatives
Strong writer with ability to communicate complex messages to targeted audiences
Experience managing other employees and delegating tasks on major projects
Attention to detail and strong communications skills are required
Ability to lead a team through successful completion of complex projects
Demonstrated ability to diplomatically resolve problems and build key relationships
Well-developed oral and written communications skills and a solid understanding of a variety of traditional and digital marketing and public relations tactics
Proficiency in Microsoft Office (Word, Excel, and PowerPoint) is required
Basic knowledge of HTML and design software is preferred
Solid experience in use of Facebook, Linked In, Salesforce, Google and other online marketing tools and measuring and reporting financial investment of marketing dollars and tracking each area of investment and results derived (for each area of dollar investment.
Ability to work as part of multiple teams and manage numerous projects simultaneously with little supervision
Experience working with other geographies and cultures and an understanding of the nuances of communicating on a global scale
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Internal Number: JR05975
About Georgetown University
Established in 1789, Georgetown is the nation's oldest Catholic and Jesuit University. Georgetown is one of the world's leading academic and research institutions, offering a unique educational experience that prepares the next generation of global citizens to lead and make a difference in the world.