Job Purpose: The Marketing Project Manager is responsible for coordinating and managing marketing projects within the Trusted Choice team specific to our members. They will also be responsible for creating and delivering marketing ideas and activities in support of the Trusted Choice staff. Concepts and creates marketing materials, manages projects and ensures brand messaging in consistent.
Essential Duties and Responsibilities:
Overall Trusted Choice member specific marketing initiatives from email, to website, social media and promotions.
Assist team members with day to day marketing tasks and coordinating marketing projects and activities as requested.
Assist in tracking and measuring marketing and advertising campaigns with emphasis on digital marketing concepts and campaigns.
Research and evaluate current marketing trends and serve as a resource for team members in that regard.
Develop content for electronic and print communications
Manage maintenance of member facing website
Develop and disseminate marketing materials and tool kits to state marketing staff to promote resources to members.
Develop new training's and resources for members and develop marketing plan for outreach and promotions.
Work with state associations to present at their local conferences to promote Trusted Choice resources and educate members on value of digital marketing and brand. This will include about 20% travel.
Coordinate with Marketing Coordinators and Graphic Designer on developing content and graphics.
Other duties as assigned.
Education and Professional Requirements:
Undergraduate degree in business, communications, or design with some coursework in marketing (preferred). Excellent oral and written communication, presentation and project management skills are strongly desired.
3-5 years of experience
Experience with membership marketing, trade association and/or insurance agency operations a plus.
Proven ownership of projects
Internal and External Contacts:
This individual has regular contact with association members, committee liaisons, company executives, consumers and internal staff.
This position is typically performed in a traditional office environment; however, the individual may also be required to travel to other locations for meetings and other business related needs up to 25% of the time.
What’s Attractive to the Right Candidate?
You will enjoy working in a supportive, respectful environment.
We offer a competitive benefits package that includes a flexible schedule, work from home two days a week, health and dental coverage, 401k match, and up to a 4% annual bonus.
To Apply for the Senior Manager of Marketing and Sales position:
Simply email your resume and salary requirements to Susannah Wheelock at firstname.lastname@example.org with “TRUSTED CHOICE – Marketing Project Manager”
Founded in 1896, IIABA or the Big "I" is the nation’s oldest and largest national association of independent insurance agents and brokers, representing a network of more than 300,000 agents, brokers and their employees nationally. Its members are businesses that offer customers a choice of policies from a variety of insurance companies. Independent agents and brokers offer all lines of insurance—property, casualty, life, and health—as well as employee benefit plans and retirement products. Web address: www.independentagent.com.
Trusted Choice is the Big "I"'s national consumer facing brand that members leverage locally.
About Independent Insurance Agents & Brokers Assoc.
The Independent Insurance Agents & Brokers of America (Big "I") is a national alliance of more than a quarter million business owners and their employees who offer all types of insurance and financial services products.
Unlike company-employed agents, Big "I" independent insurance agents and insurance brokers represent more than one insurance company, so they can offer clients a wider choice of auto, home, business, life, health coverages as well as retirement and employee-benefit products.
The Big "I" has a consumer facing brand, Trusted Choice, which members can use for co-branding and support.