Based in Ithaca, New York, Cornell University is a leading, privately endowed research university and as the federal land-grant institution of New York State, Cornell University has a responsibility — unique within the Ivy League — to make contributions in fields of knowledge to help improve the quality of life in its state, the nation and the world. Its global campus footprint in Ithaca, New York City, Doha, Qatar and other regions across the world serves over 23,000 students. To provide these students with the highest level of education possible, Cornell University employs close to 10,000 faculty and staff. Its entire workforce — faculty and staff — contribute to the fabric of the community and the possibility for building on a long and recognized tradition of alumni relations and development excellence.
The Division of Alumni Affairs and Development (AAD) facilitates lifelong relationships between alumni, parents, and friends and the university. We embrace an unwavering commitment to donor-centric fundraising and collaboration.
We are looking for someone who can...
Design and implement communication strategies to connect the mission, goals, priorities and accomplishments to both internal and external audiences using various methods of print and/or electronic media; plan strategic marketing communications.
Oversee strategic planning, execution and maintenance of effective communication efforts with departments to reinforce and enhance brand awareness.
Develop and implement a brand awareness that is in alignment with the college/unit and University's strategic vision and mission.
Foster on-going relationships with faculty, administrators, staff and students to keep current on key issues, current projects and accomplishments; consult with clients to develop, implement and evaluate strategies.
Act as internal expert and consultant to departments in matters related to communications and public relations; develop and implement solutions to meet client communication needs.
Draft press releases from primary and secondary sources and propose story ideas to the media; plan for interview locations and press conferences.
Determine the authentic and sustainable brand, including the promise, vision, and position; engage members of the internal and external communities to help bring the brand to life.
Oversee and ensure the integration of the brand promise, vision, and position into all forms of marketing and communications.
Research and analyze issues, audiences and competitor trends as part of situational analyses.
Develop department operating and project budgets.
Develop and manage project scope including review of cost estimates and specifications for both short and long term projects; may work with leadership on scope development, tracking deliverables/approval, and communicating status; identify unique requirements of each project and ensure needs are met.
Supervise and train staff.
Develop, implement and promote the University's visual guidelines to maintain integrity of Cornell University branding; stay abreast of the latest design trends and technology and experiment with how to integrate them into the organization's brand.
Conceptualize, create, and produce cost effective publications, materials; Develop budget, timeline and scope.
Provide technical assistance to faculty, staff, and students on photographic and video- related problems.
Act as department consultant for publication's marketing and advertising; plan and develop marketing and advertising programs.
Implement new technologies.
Prepare articles for publication and materials for department presentations.
Produce audio/visual productions for the purpose of informing audiences.
May act as liaison between Cornell University and local government and community organizations.
We are looking for someone who has...
Bachelor's degree in marketing, communications or related field, or equivalent combination of education and experience, with 5-7 years of progressive experience in developing and implementing marketing, communications, and/or brand campaigns via owned and paid media.
Marketing operations and/or market research strategies and methodologies, including digital media, for an organization.
Experience with creative conceptualization of communications strategies, as well as hands-on experience in the production of different media for marketing and publicity, and experience in presenting to and managing clients/key-stakeholders.
Significant experience in marketing/brand copy-writing: giving shape to high-level objectives, positioning, key messaging and CTAs; writing scripts, email, web messaging (short and long-form, banner ads, social), ‘advertorial’ and lifestyle features for digital and print, direct marketing pieces.
Expertise in iterative, multi-variant and A/B copy-writing and testing, leveraging a CRM and other data insights to optimize ROI.
Proficiency with marketing tools for tracking and analysis.
Superior communication skills, in speech and in writing.
Sound judgement and demonstrated ability to think strategically, critically, and creatively.
Expertise with strategic planning and budget creation and oversight.
Outstanding people management in a highly diverse, fast-paced, deadline-driven environment, including experience managing a small team of direct reports to improve environment, collaboration and productivity.
Political savvy and the ability to develop strong working relationships with diverse internal and external stakeholders.
Strong attention to detail and exceptional organizational and project management skills, even when dealing with a heavy workload.
Availability to travel to work outside of standard office hours when necessary
We prefer someone who has...
Advanced degree and work experience in both higher education and in marketing or communications
Agency or similar marketing background that provides broad training in marketing strategy, copy-writing, tools/platforms, data insights and optimization, and client/key-stakeholder management
University Job Title:
Communication Mgr I
Pay Rate Type:
Number of Openings:
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About Cornell University
In 1865, Ezra Cornell founded an institution "where any person can find instruction in any study." From the beginning, all students were welcome, regardless of race, gender, ideology, or socioeconomic status. Today, we invite you to join our talented and diverse students and accessible faculty who, together, form a living and learning community unmatched in its breadth of opportunities.Cornell University's college, schools, and other academic units offer more than 4,000 courses, 70 undergraduate majors, 93 graduate fields of study, undergraduate and advanced degrees, and continuing education and outreach programs.