Reporting to the Director for Admission, the Director for Admission Marketing and Recruitment will identify, recruit and enroll prospective students from their assigned territory. The Director will support the development and implementation of recruitment marketing communications efforts utilizing the College’s CRM system Slate, as well as other partnerships and platforms. The successful candidate will be energetic, motivated, organized and work collaboratively with the College community toward their individual annual enrollment goals, as well as the goals for the Admission division as a whole.
The Director has the following specific responsibilities and duties:
Develop and maintain strong understanding and knowledge of the College, its academic and student life programs, and policies in order to communicate accurate and current information to prospective students, families and high school guidance counselors.
Annually research and develop list of prospective High Schools within assigned region that align with the profile of students the College seeks to enroll, in coordination with Director of Admission and the Senior Vice President. Monitor and recommend additions to the list throughout the year.
Travel extensively in assigned territory, representing the College at High School visits with prospective students, and at college fairs. Travel may also include international travel and recruitment initiatives. Build and maintain relationships with High School guidance counselors to promote the College as a strong option for their students.
Maintain ongoing communication with individual prospective students throughout the recruitment process; participate in follow up activities as defined by the Director. Interview prospective students; participate in coordinating campus visits with students and their families.
Maintain records and prospective student information in the College’s systems for recruitment and applicant records, ensuring proper documentation and tracking of progress through the recruitment cycle. Analyze progress against goals for assigned territory, and provide periodic update reports.
Complete 85-90% of applications in the assigned territory; evaluate and recommend admission decisions on all applications in the assigned territory.
Responsible for the development, implementation and monitoring of marketing communication activities targeting prospective students throughout the recruitment cycle through Slate, the College’s CRM system, and in collaboration with the Director of Public Relations and Associate Director for Admission, through various partners and platforms including social media, marketing collateral and publications and the Admission section of the website.
Participate in the planning and execution of all on-campus recruitment events, including information sessions and interview days, Open House, Early Action Brunch, Accepted Students Day, and others as defined. Participate in College-wide events.
Complete other projects and duties as assigned by the Director for Admission and Senior Vice President for Admission and External Relations.
Requirements include a Bachelor’s degree, driver’s license in good standing, as well as the ability to travel seasonally and work at evening events and some weekends. Three to five years of progressive experience working in an admission, demonstrating strong interpersonal and organizational skills, oral and written communication skills, attention to detail and follow up protocols are required. Knowledge of Microsoft office suite, familiarity with Banner, Slate, or related admission and communications systems preferred.
Candidates should have a strong interest in pursuing a career in higher education, an appreciation of liberal arts education in the Catholic tradition, and desire a work environment which demands flexibility, encourages creativity and collegiality while emphasizing accountability for meeting goals.
About College of Mount Saint Vincent
About the Mount A Place Apart—and Yet Connected On a 70-acre campus of rolling lawns and wooded hills overlooking the Hudson River, just 12 miles from midtown Manhattan, the College of Mount Saint Vincent offers excellent academic and professional programs to more than 1,800 undergraduate and graduate students. It’s a special place—a supportive academic community enhanced by the excitement of Manhattan’s world-class businesses and cultural institutions.