STC’s mission is to promote excellence in technical communication and to provide educational and professional development resources in support of that goal. The Marketing Manager integrates STC’s mission and value proposition into a content marketing strategy designed to increase membership, strengthen member engagement, and drive attendance and participation in STC’s annual conference and educational programs.
STC has a collaborative, high-energy, and results-driven work environment. As a small staff team, we take pride in our efforts to ensure effective time and resource management and to nurture positive working relationships with each other, our member volunteers, and our trusted vendor partners. We work hard, we enjoy our time while in the office, and we recognize the need for a work-life balance.
The Marketing Manager is responsible for developing and implementing an intelligent, data-driven inbound marketing plan. The Manager will help to create content of interest to the technical writing community, distribute the content through the appropriate media channels to reach target audiences, and measure the impact of such activities. The Marketing Manager also supports the delivery of timely and relevant content through STC’s magazine and journal.
The position requires a collaborative approach in working with staff and volunteers to produce well-coordinated and executed marketing plans.
Major areas of responsibility include:
Marketing strategy and campaign development
Content curation and creation
Data analytics and reporting
Summary of Responsibilities
Build and manage a content marketing plan that attracts a premier audience to the STC website and related systems.
Develop and oversee execution of overall marketing and digital strategy that contributes to raising STC’s profile and communicating the value of its membership and education programs.
Optimize use of website properties, social media platform performance, paid advertising, search engine marketing, and performance data analysis.
Oversee marketing automation and lead nurturing processes through marketing automation software, email, landing pages, and social channels.
Establish analytic reporting processes to understand how our inbound marketing activity turns leads into members and/or customers, and continually refine our process to improve conversions.
Analyze, make recommendations, and take action on digital analytics and social performance.
Curate or create content our audience is looking for and optimize the path to conversion.
Use best practices in SEO, content categorization and structure, content development, distribution, and measurement.
Work with graphic designers, including the conceptualization of graphics, to align campaign creative with content and key messaging for use on various platforms.
Ensure content is consistent with our brand voice, style, and tone.
Stay on top of the latest trends and explore potential new media platforms for possible integration into marketing strategy.
Oversee an integrated and creative social media strategy, develop targeted social media campaigns, and manage social advertising
Provide support to magazine and journal editors as a staff liaison; harness content for integration into marketing campaigns as appropriate.
Work with outside vendor for creation of an enewletter; harness content for integration into marketing campaigns as appropriate.
Work with education, membership, conference, and certification staff for aligning content development to market.
BA/BS or equivalent working experience
Experience with digital marketing automation systems preferred
Experience with content management systems, Google analytics, and the top social channels required
Experience creating content for the web and growing a social audience
Excellent verbal and written communication skills
Excellent communicator and creative thinker, with an ability to use data to inform all decisions
Ability to travel to the annual conference; flexibility to work extended hours as needed
Knowledge, Skills, and Abilities
Mindset that seeks to understand what audiences consume and how to create it
Proficiency with technology and the ability to learn new software
Strong customer service orientation
Professional demeanor and ability to work in a team setting
Ability to work collaboratively and independently with minimal supervision
Excellent organizational skills; ability to complete and prioritize multiple tasks
Meticulous attention to details
Bonus skills: HTML/CSS (WordPress), Adobe Creative Suite, association management systems (iMIS)
Additional Salary Information: Salary negotiable based on experience
About Society for Technical Communication
The Society for Technical Communication is the world’s largest and oldest professional association dedicated to the advancement of the field of technical communication. The Society’s members span the field of the technical communication profession from students and academics to practitioners and managers. Our members represent every industry segment and many countries around the globe.
In a rapidly changing field, STC supports the development and dissemination of technical communication knowledge and skill. The Society’s award-winning publications are widely read by practitioners and academics in the field, and the STC annual conference is one of the most-attended technical communication events of the year. STC also offers the Certified Professional Technical Communicator certification program that validates knowledge, competency, and currency in the field through professional certification.
The Society, its geographic Chapters, and its Special Interest Groups produce a wide array of educational events throughout the year designed to advance the knowledge of members and promote technical communication education, managerial techniques, and tool skills. Career advancement is also supported by STC through an annual salary survey, job board, mentoring, and networking.