The Director of Marketing will be responsible for managing all marketing functions for West Music by developing and executing a well-defined business, marketing, and communications strategy to drive sales and support West Music’s profitability objectives. In this role, reporting to the Executive Vice President, the Marketing Director will lead West Music’s Marketing team and work closely and collaboratively with all divisions within the company to meet our mission of helping customers Play now. Play for life.
Responsibilities will include managing our in-house creative resources, serving as the lead for the management, evolution, and governance of the West Music brand, identifying and managing systems for content/asset management processes’, and leading the design and strategic direction of our company promotional efforts. Partnering closely with the marketing, web team and other associates, the Director will lead design, copywriting, and digital media creation to provide support to all regional and national West Music divisions. In addition, the Director will manage external resources, including advertising and/or media buying agencies, as well as contractor/freelance design, writing, or digital media resources, as needed.
This position is located in our Coralville, Iowa headquarters
Essential Duties and Responsibilities include but are not limited to the following. Other duties may be assigned as business needs dictate:
Align Marketing team strategies to create programs that will maximize sales within the West Music divisions, providing a positive impact to bottom line profitability.
Ensure effective, branded marketing communications (both internal and external), including company website, print communication, social media, and advertising that adhere to the West Music style guide.
Develop and uphold branding standards and usage guidelines.
Create new campaigns and optimize existing campaigns based on metrics that measure campaign results and effectiveness
Create an exceptional customer experience through advertising, PR, and online digital outlets with traditional and grassroots marketing approaches.
Define and execute internal communication vehicles that ensure employees understand what we do and why it matters.
Manage project workflow, quality, and service levels for in-house creative resources in writing, design and digital media; ensuring alignment with company objectives, core values, and marketing strategy including:
Supervise the Marketing teams, which includes work allocation, training, and problem resolution;
Help guide collaborative product level marketing efforts for business partners by providing strategic plans and objectives.
Lead, manage, and inspire our Marketing teams.
Build analytics to measure performance and inform decisions for prioritizing and optimizing all marketing campaigns.
Analyze the effectiveness of all marketing efforts including conducting competitive market analysis to formulate marketing recommendations for promotional strategies.
Preparing and managing the marketing budgets and analyzing budget to actual activities as well as deviations.
Manage external marketing partners, where needed, such as advertising agencies and production companies.
Regularly engage with senior management to report on campaign performance and to advise Management Team of marketing best practices and opportunities.?????
Service Focus – demonstrates a personal commitment to delivering high quality, professional, responsive service to customers and co-workers
Communication – shares and receives information using clear oral, written, and interpersonal skills. Demonstrates active listening with co-workers and customers to achieve results.
Team Player/Collaborative – collaborates with fellow associates to achieve West Music goals. Recognizes and shows respect for the strengths and contributions of others with the ability to develop effective working relationships with co-workers.
Results oriented – a "can-do" attitude with a desire to take on an increasing level of responsibility and a drive to meet project deadlines.
Adaptable – thrives in a fast-paced environment; responds positively to evolving priorities or work assignments; open to feedback.
People Management – leads and engages people to maximize West Music and individual performance through alignment with our mission and strategic goals.
Inspires and motivates employees to perform at their best.
Communicates ‘big picture’ vision and team’s integral role in realizing that vision.
Hires and develops staff to maximize productivity, innovation, and teamwork.
Recognizes and rewards accomplishments.
Demonstrates managerial courage by addressing conflicts promptly using focused listening and behavioral feedback.
West Music is an equal opportunity, equal access employer committed to a diverse workforce. The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
Bachelor’s Degree in Marketing, Advertising, Journalism, or Communications or comparable work experience demonstrating expertise in the field.
5+ years Project Manager and/or Marketing experience, ideally retail or consumer experience.
West Music Company's continued growth and success has, as its foundation, a rich history of providing quality service and opportunities for people of all ages and abilities to Play now, Play for life. West Music has over 200 associates, seven regional locations in eastern Iowa and western Illinois providing instrument and print music sales, repair, lessons, and music therapy services, as well as multiple e-commerce websites and catalog departments.