JOB PURPOSE: research, develop, plan, organize and direct all the fundraising and marketing activities including; the major gifts program, annual fund, planned giving, special events, capital campaigns, community outreach and social media marketing. The Director is the first point of contact for prospective donors and sponsors and works closely with the Chief Executive Officer (CEO), leadership and the Board of Directors (BOD) in all development, fundraising and marketing strategies.
1.0 ESSENTIAL JOB FUNCTIONS including but not limited to:
1.1 DIRECT AND MANAGE THE FUNDRAISING AND DEVELOPMENT FUNCTION AND ACTIVITIES
Develop and implement a major gifts program for the organization
a. Evaluate current activities, develop and implement structure to expand donor base.
b. Identifies, cultivates, solicits and stewards donors and prospects to develop and manage effective relationships and partnerships with existing and new key donors.
c. Assists donors accomplish their philanthropic goals and ambitions through a relationship with our organization.
d. Secure major gits to support program development and mission related activities of the organization.
e. Manage portfolio, systems and software to track and cultivate donors and prospects (e.g. Donor Perfect).
f. Deliver face-to-face solicitations, and assist the BOD and other staff with their solicitation (e.g. provide portfolio development and help with donor communications).
g. Acknowledge major donors through public and private recognition.
h. Develop and implement a stewardship process and program for major donors.
i. Track and report progress using specific Key Performance Indicators (KPI’s).
j. Collaborates with leadership to develop a strong case for support for funding programs and initiatives of the organization.
k. Acts as Staff Liaison for the Board of Directors’ Development and Marketing Committee, including training, coaching and engaging board members in development activities.
1.2 DEVELOP AND REFINE THE ANNUAL APPEAL FUNDRAISING PROCESS
a. Work with CEO and Development and Marketing Committee to brainstorm, discuss, develop and summarize ideas for the annual appeal.
b. Increase donations to the annual appeal year over year.
c. Maintain overall responsibility and accountability for ensuring the annual appeal outcomes are achieved each year.
1.3 MANAGE THE GRANT PROCUREMENT PROCESS
a. Identify and secure potential grants available from foundations, trusts or local, regional, state or federal funding sources aligned with the organization’s mission and priorities.
b. Coordinate with support staff to regularly search and report grant funding sources.
c. Develop relationships with program officers, leaders, community, foundations and funding sources to educate them on the mission of the organization and the needs of the business.
d. Work with program managers and others to develop, write and submit strong grant proposals.
e. Work with leaders in the organization to ensure effective implementation of grants and appropriate outcomes measurement and reporting.
1.4 DIRECT AND MANAGE THE MARKETING AND COMMUNICATIONS FUNCTION OF THE ORGANIZATION
a. Develop and implement Brand Strategy.
b. Develop the marketing strategy for new and existing programs and services in collaboration with leadership and program directors.
c. Work closely with the organization’s program directors to meet organization growth objectives by providing the appropriate tools, materials and presentations.
d. Manage events and other complex activities in support of development objectives.
e. Conduct research, gather data, analyze information, and prepare reports and other documentation to support development activities.
f. Manage the organization’s Social Media presence on all platforms. (e.g. LinkedIn, Facebook, Twitter) and direct programs to improve the social media reputation and recognition.
g. Develop and deliver effective marketing and communication strategies for the organization.
h. Perform continuous analysis of the competitive environment and consumer trends to proactively adjust marketing strategy to support the growth and philanthropy.
1.5 DEVELOP AND IMPLEMENT THE COMMUNITY OUTREACH AND ENGAGEMENT STRATEGY FOR THE ORGANIZATION
a. Develop and implement a comprehensive strategic plan to grow and deepen relationships with current collaborators as well as expand with other agencies.
b. Support leadership efforts to identify new and emerging trends and needs, align communication, and engage internal leaders and board members in our community engagement efforts.
c. Partner with the leadership team to ensure marketing vehicles and social media facilitate the organization’s positioning in the community, increase brand awareness and build loyalty.
2.0 SUPERVISORY RESPONSIBILITIES:
This position does not have direct reports but is responsible to coordinate and oversee administrative and other support activities working with the administrative support team, Executive Assistant and others.
3.0 RESULTS EXPECTED:
3.1 Meet or exceed fundraising goals to meet organizational goals and objectives.
3.2 Increase number of new donors and the size of donor gifts year over year.
3.3 Utilize CRM data base to fullest extent to generate new fundraising avenues.
3.4 Implement and sustain major gifts program
3.5 Work with therapists to improve organization’s website ratings and reviews
3.6 Increase Social Media presence to educate on programs and services.
5.0 QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
5.1 Skills and Abilities: Strong background in development, fundraising and grants with a demonstrated (measurable) track record of cultivating major gifts. Possesses strong project and time management, and organizational skills. Plan and implement long and short-term development initiatives in conjunction with the strategic planning process.
5.2 Education and/or Experience: A Bachelor’s Degree in business or nonprofit administration or equivalent. Master’s degree preferred. A minimum of five (5) years’ experience directing and leading fundraising and marketing activities, including implementing a major gifts program or a capital campaign. CFRE preferred.
5.3 Language Skills: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Exceptional interpersonal skills with ability to effectively present information and respond to questions from groups of managers, businesses, donors and all potential prospects.
5.4 Mathematical Skills: Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
5.5 Reasoning Ability: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
5.6 Computer Skills: To perform this job successfully, an individual should have knowledge of Database software; CRM system such as Donor Perfect, Internet software; Spreadsheet software and Word Processing software; Electronic Health Record.
5.7 Personal Qualities: Maintains and upholds Community Counseling Center's policies, respects confidentiality, and exhibits a professional demeanor at all times while at work.
6.0 CERTIFICATES, LICENSES, REGISTRATIONS:
Act 33 and 34 Clearances required. Must have a current driver's license and vehicle insurance.
7.0 PHYSICAL DEMANDS:
While performing the duties of this job, the employee is frequently required to sit and talk or hear. The employee is occasionally required to stand and walk. The employee may be required to go up and down stairs when entering businesses, donors, and prospects. The employee must frequently lift and/or move up to 20 pounds. Specific vision abilities required by this job include ability to adjust focus. The employee is this position must be able to drive. Travel is may be required up to 75% of the time and is primarily local. This full-time position requires flexibility to work non-traditional hours (evening and weekend work) as business dictates.
8.0 WORK ENVIRONMENT:
The noise level in the work environment is usually quiet.
This description is written to generally define the role of each person’s job to help the employee understand the expectations of the agency. The essential functions expected results, personal expectations; qualifications, training, physical requirements and work environment may not be all inclusive and were current as of the date of the most recent revision. The Community Counseling Center may add or delete items as the need arises. You became an employee of the Community Counseling Center voluntarily and your employment is at will. "At will" means that you may terminate your employment at any time, with or without cause or advance notice. Likewise, "at will" means that CCC may terminate your employment at will at any time, with or without cause or advance notice, as long as we do not violate federal or state laws.
About community counseling center
About Community Counseling Center
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