The Head of Marketing is responsible for delivering guest attendance level and admission revenue for the park and hotel. You will ensure the right product assortment and prices to deliver consumer attendance and revenue targets. You support in delivering high guest satisfaction by ensuring the right positioning and quality in communication which are aligned to guest’s expectations.
Responsible for brand positioning and creative development covering all creative material for resort and ensure consistency in communication across all consumer and trade touch points.
Secure promotional program to deliver agreed targets.
Develop strong corporate partnerships to maximize sponsorship revenue and drive positive awareness of the brand.
Ensure a strong digital present covering home site, Mobile Apps and Social Media, aligned to other communication channels.
Ensure strong PR campaigns and support in executing PR event plus secure crises management setup.
Secure a good and strong cooperation with LEGO and build network with relevant external stakeholders and organizations.
Develop strong consumer events to drive visitor attendance and repeat visits, supporting programs for Annual Pass holders.
A minimum of 5 years of marketing experience, with significant team leadership and responsibility along with the ability to motivate teams and collaborate effectively with cross-functional peers.
Track record of exceeding commercial targets and objectives
Demonstrated ability to manage a large volume of work effectively and efficiently.
Strong written, verbal and presentation skills.
Solid understanding of consumer and brand research.
About LEGOLAND NY Resort
Something very exciting is underway in Goshen, New York. Due to open in 2020, LEGOLAND Park and Hotel in New York is Merlin’s biggest single investment to date and you could play a crucial part in this amazing project!
We’re now looking for talented individuals that will lead the way in Delivering the Magic as we bring the world’s ninth LEGOLAND Park to life brick by brick.
Merlin Entertainments, plc is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family.