Manages and coordinates marketing services for the Kennedy Center through relationship marketing activities, planning, data use analysis, reporting, distribution, and other means. Focuses on overall marketing strategy for the National Symphony Orchestra, Fortas Chamber Music series, and New Music initiatives. This role provides supervision to Marketing Coordinator, NSO, Fortas, and New Music. Together with the Director of Marketing, aggregates assigned genre’s plans and revenue projections into advance reports that detail proposed activities and sales projections. Administers audience research programs, review and analyze, and report on results and make recommendations. Develops advanced working knowledge of Tessitura’s Extractions Manager system for use with list planning (email, direct mail, telemarketing) and list exchanges. Liaises with IT staff to ensure proper data management procedures are carried out including approving list counts, list scrubbing/cleaning, and proper back-end setup of all marketing activities and promotions.
Duties and Responsibilities:
40% Develops and implements marketing plans for National Symphony Orchestra, Fortas Chamber Music, and New Music programming.
15% Pull lists for direct mail, voicemail, email, and telemarketing using extractions
12% Devise audience retention strategies based on research; oversee implementation
10% Set up discounts (internal and external), in collaboration with the box office, IT, and marketing
10% Supervise Marketing Coordinator, NSO, Fortas, and New Music
5% Manage NSO telemarketing campaign, including oversight of call supervisor
5% Supports Director of Marketing to manage marketing budgets and revenue projections for National Symphony Orchestra, Fortas Chamber Music, and New Music
3% Establish contracts with outside vendors and work to ensure campaigns are carried out in a timely manner and delivered as promised
Bachelor’s degree required; must have at least four years professional experience in sales, marketing or performing arts management.
Minimum Skills and/or Knowledge Required
Must be comfortable working in a fast-paced team environment.
Must possess strong selling skills and have the ability to produce effective oral and written communications
Advance capabilities with standard personal computing programs and a working knowledge of Tessitura required.
About John F. Kennedy Center for the Performing Arts
The John F. Kennedy Center for the Performing Arts, located on 17 acres overlooking the Potomac River in Washington, D.C., is America's living memorial to President Kennedy as well as the nation's busiest arts facility. The Center, which opened on September 8, 1971, continues its efforts to fulfill President Kennedy's vision by producing and presenting an unmatched variety of theater and musicals, dance and ballet, orchestral, chamber, jazz, popular, world, and folk music, and multimedia performances for all ages.We are the nation’s beacon for the performing arts, engaging artists and audiences around the world to share, inspire, and celebrate the cultural heritage by which a great society is defined and remembered.