Work with Director of Marketing, Creative Director and internal groups to execute annual advertising and marketing campaigns. Provide targeted, persuasive copy which achieves campaign goals. Collaborate with vendors, co-workers and internal clients to drive projects to completion in a timely and effective manner. Develop and maintain marketing systems and processes to facilitate projects and manage timelines.
Duties and Responsibilities:
Copywriting and creative:
Drafts and edits a wide range of marketing communications across multiple platforms, including print and online, social media, advertising copy, e-mail blasts, event brochures and related pieces
Works with design team to generate professional final documents which meet brand standards and achieve marketing and company goals
Serves as copywriter, editor, and internal consultant for developed materials, maintaining and continually improving corporate messaging, brand and voice
Makes content recommendations based on business and user needs
Maintains awareness of customer, competitive, and industry trends in style, voice and messaging
Collaborates with members of the Marketing team to maintain the overall look, feel, and branding of our organization
Marketing Support:
Assists the Director of Marketing with formulation of strategic marketing plans and initiatives and executes assigned elements of those plans, including but not limited to print, online, social media, e-mail and other collateral
Helps establish long-term goals for targeting and reaching new markets
Develops and maintains systems and databases to facilitate projects from inception to completion, specifically focusing on accomplishing set goals, and managing timelines and budgets where required
Under direction of Marketing Director, oversees multiple projects with varying timelines and ensures their timely execution
Monitors and analyzes the effectiveness of all projects
Qualifications/Competencies:
Self-starter, highly organized, and able to work well at all levels of the organization to build relationships and influence others
2+ years’ experience in marketing or advertising writing-intensive role with a solid background in writing and editing clear, lively and inspiring copy for a variety of destinations, preferably in a business-to-business setting
Bachelor's degree preferred in marketing, communications or related field
Well-defined proofreading skills
Must be reliable and detail-oriented
Must possess excellent marketing communication, writing and proofreading skills
Must be able to work in a professional, fast-paced and team-oriented work environment
Calm, professional and customer-friendly in stressful situations
Excellent judgment, interpersonal skills and discretion
Must be able to communicate with a wide variety of individuals. Must be able to understand directions, communicate, and respond to inquiry in various forms and various levels of marketing expertise.
Must be able to operate a computer, fax machine, telephone, copier, calculator and other office machinery with proficiency in MS Office
Must be able to move about building and within/between workstations, sit for long periods of time and be able to lift 25-50 lbs.
Ability to multi-task and prioritize
Strong attention to details, deadlines, documentation and project timelines
Experience designing and executing effective social media campaigns
Excellent organization, time management, and communication skills
Familiarity with e-mail blast programs (Real Magnet experience strongly preferred)
Direct mail experience a plus
SEO/analytic experience a plus
Basic understanding of html coding and an eye for layout a plus
