Prime46 is seeking an experienced market researcher to develop strategic recommendations and plans for qualitative and quantitative research studies. These studies are typically created in partnership with clients and span a wide array of topics from brand awareness and association, message testing, marketing campaign interaction and effectiveness, public issues and support, voice of customer, customer experience, etc. Serious applicants must have a background in developing, executing and creating insight from qualitative and quantitative research. Candidates should also be flexible and curious. The ideal candidate thrives in a collaborative atmosphere and enjoys experimenting with different working styles, research methods, and technologies. This person will be responsible for research design and execution of all aspects of the process.
Responsibilities: • Lead in the planning and design of qualitative and quantitative research studies including deployment approach, interview development, survey writing, creation and testing, screening, recruiting, and developing field instruments. • Conduct fieldwork in a variety of locations, both in Canada and the US utilizing an array of qualitative and quantitative techniques and best practices. • Capture fieldwork data using video and audio recording equipment. • Code, and analyze qualitative research data to identify patterns and build insights. • Develop research presentations and reports utilizing a variety of narrative and visual storytelling techniques. • Presentation skills using multimedia – experience and ability, employing a variety of visual styles that convey to clients the richness of user stories, behavior and experience.
Essential skills, knowledge and abilities: • Bachelor or Master’s Degree in a research-related field such as Anthropology, Psychology, Sociology, or Communications •Minimum of 5 years experience planning and practicing research in-field. • Excellent verbal and written communication skills. Experience gathering qualitative data and writing research reports and presentations from that data • Proven ability to be a vital, active member of a team within a flexible and collaborative environment
Preferred skills, knowledge and abilities: •Familiarity with multimedia in data collection and in the creation of presentations. •Experience in preparing and delivering well-organized presentations that clearly and concisely convey research findings and that meet the objectives of the study. •Ability to stand in front of group of executives and present in a way that is clear and easy to understand while giving actionable advice.
An insights-driven market research firm that can be engaged for a single, short-term project or a large-scale study
Based in North Dakota, Prime provides market research services to clients in many industries, including agriculture, financial services, health care, manufacturing and higher education, across North America. We focus on uncovering actionable consumer intelligence and providing strategies that will help you reach your business goals.
Prime is a market research team that specializes in qualitative projects, including traditional face-to-face and online focus groups, one-on-one interviews, online bulletin board discussions, and ethnographic studies. An experienced quantitative market research company, Prime also delivers telephone interviews and online or paper-based surveys.