Marketing and Recruitment Coordinator - Salve Regina University
Salve Regina University
September 5, 2018
Newport, Rhode Island
Location: Newport, RI Category: Education Posted On: Tue Sep 4 2018 Job Description:
Carry out a full range of graduate and continuing education recruitment activities including recruitment/outreach and marketing. Serve as the first-line of contact for prospective graduate and continuing education students. Maintain prospective graduate and continuing education student information and processes for tracking and reporting key data. Manage additional admissions projects assigned by the Director of Graduate Studies and Continuing Education.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Assist with planning and executing digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
Maintain our social media presence across all digital channels.
Measure and report on the performance of all digital marketing campaigns.
Assist the Director of Graduate and Continuing Education in developing and implementing plans for tracking inquiries and preparing periodic reports for the Graduate Program Directors, Department Chairs and other office staff members.
Track and report on the effectiveness of marketing campaign initiatives.
Assist in identifying potential markets for articulation agreements as well as for student recruitment and marketing according to programs and workforce sectors, i.e., police, fire, correctional, military, IT, government agencies, labor unions, etc.
Recruit new students by identifying new markets, collaborate with the Alumni Office to develop alumni networks; evaluating recruiting techniques and materials; interviewing prospective students; and initiating campaigns to induce students to attend the university. Assist in developing marketing campaigns and materials that are consistent with the Salve brand.
Represent the University and attend as well as conduct presentations, as needed, open houses, career and recruitment fairs, visits to military bases, businesses, conventions, community colleges, etc. in order to promote SRU graduate studies and continuing education programs.
Create all inquiry communications in our CRM, Slate, including functionality such as liquid mark-ups and conditional logic for dynamic messaging.
Work closely with team members and leadership to achieve successful results on all established individual and departmental goals and key enrollment indicators.
Spearhead the new initiative of renting out the Center for Adult Education in Warwick during non-class times to local organizations for events, training and development. Focus on initiating and promoting the site for tours to interested companies and working with Conferences and Events to finalize rental agreement.
Maintain documentation of inquiry management workflow.
Oversee the entry of information into the graduate Slate CRM system.
Track prospective student lifecycle as they progress through the recruitment funnel.
Work with program directors to convert inquiries into applications and enrollments.
Support non-matriculated students on registration issues and applying to the graduate and continuing education programs.
This position supervises Graduate Assistants and is responsible for the performance management and hiring of these employees.
Must be able to lift and carry recruitment materials.
Must hold office hours at Salve Regina University's Newport campus.
Must be willing to work some Saturdays, Sundays and evenings.
Must be willing to travel, including out of state and overnight, as required for recruitment purposes. Position may require up to 25% travel.
LICENSES, TOOLS, AND EQUIPMENT
Must have a valid driver's license and own a vehicle.
A Bachelor's degree is required. A Master's degree preferred.
Recruitment and marketing/social media experience required.
Experience with developing creative recruitment strategies that lead to an increase in student enrollment strongly preferred.
Must have demonstrated public relations skills with the ability to work effectively with faculty, students and a wide variety of administrative offices.
Strong oral and written communication, interpersonal and organizational skills are required.
Excellent telephone and editing skills required.
Must be a self-starter and problem solver.
Must have the ability to work independently and as part of an office team.
Some travel with some evening, night and weekend work is required.
Must have the ability to handle stress in a busy office atmosphere.
Supervisory experience is preferred.
Confidentiality is of the utmost importance.
Salve Regina University offers generous benefits to eligible employees including:
health and dental coverage
tuition benefits and more
Salve Regina University strives to provide equal opportunity in employment and education to all employees, students and applicants. No employee, student or applicant shall be discriminated against or harassed on the basis of race, color, national and ethnic origin, sex, sexual orientation, gender identity or expression, religion, disability, age, marital or parental status, military or veteran status, genetic information or any other basis protected by applicable federal or state law, in the administration of Salve Regina's employment policies, education policies, admission policies, scholarship and loan programs, athletic and other University administered programs. In accordance with Title IX, it does not discriminate on the basis of sex in any of its educational programs or activities. Salve Regina is also committed to making its programs and campus accessible to its visitors and compliant will all applicable non-discrimination laws.
Internal Number: 102248
About Salve Regina University
Located on a picturesque campus in the historic city of Newport, R.I., Salve Regina University is a Catholic, coeducational university founded by the Sisters of Mercy. The University offers a comprehensive education with a liberal arts foundation that fosters the development of each student's individual talents.Accredited by the New England Association of Schools and Colleges, the University enrolls more than 2,700 undergraduate and graduate students from across the U.S. and around the world. Salve Regina's diverse range of academic programs is complemented by community service initiatives, extracurricular activities and a full athletics program featuring varsity, intramural and club sports.The undergraduate course of study is designed to further intellectual, social and spiritual growth and encourage students to work for a world that is harmonious, just and merciful. Graduate and continuing education programs are tailored to the unique needs of adult students, combining the integration of knowledge and personal values with the development of greater competency in both theory and practice.Salve Regina's 80-acre campus is set on seven contiguous Gilded Age estates and features 21 st...ructures of historic significance that have been sensitively adapted to meet University needs while also preserving their status as treasures of the 19th and early 20th centuries.
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