If you live and breathe integrated and content marketing with a strong digital spin and have excellent writing/communication skills, we want to talk to you! We are looking for a Content Marketing Manager to implement, track and optimize our association clients’ marketing communications campaigns across channels – with more emphasis on the digital channels.
Develop, execute, and measure the effectiveness of all content marketing initiatives to reach recruitment, retention, engagement and overall marketing goals for Bostrom and its clients.
In conjunction with Account Executives and client staff teams, plan and execute all web, print, contact database, email, social media and newsletters for multiple clients
Design, build and maintain client social media presence where needed
Measure, analyze, and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and content strategies with both traditional and digital channels
Collaborate with internal teams to create landing pages and optimize user experience for special campaigns
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Bachelor degree in marketing or a related field
3-5 years of content marketing experience
Demonstrable experience writing, implementing and managing, marketing/contact database, email, social media, print production, ad management and/or newsletters
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate to action
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics)
Experience in setting up and optimizing Google Adwords, LinkedIn and Yahoo! campaigns
Excellent writing, editing, proofreading and communications skills
Strong project management, analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Association experience is a plus but not required
Bostrom is an association management company offering comprehensive management, consulting and outsourcing to the nonprofit community. For more than eight decades Bostrom has provided associations with the solutions they need to grow, stabilize, redirect, consolidate and meet challenging goals.