| Nationwide Opportunities- Please Read: Just because this role looks like it's located in Purchase, NY doesn't mean it is! At PepsiCo we place Campus Interns/ Full- Time and Graduate hires in roles nationwide across both field and headquarter locations. Field based roles will only be placed in the field. We are PepsiCo PepsiCo is a global food and beverage leader operating in more than 200 countries with a product portfolio of 22 world-famous, billion-dollar brands. From Gatorade to Quaker, LIFEWTR to Lay’s, we make hundreds of enjoyable foods and beverages that are loved throughout the world. Innovation is a critical way we impact the market, as well as communities around the globe. We believe there is value in products, people and planet. And we strive to make a difference by creating solutions that leave a lasting positive footprint. Our culture is driven by our employees. No two days are the same; we’re dynamic and full of passionate teams embracing new ideas through our collaborative spirit. At PepsiCo, What Makes You Unique, Makes Us Better! Functional Description: Opportunities for Marketing Managers exist across various business sectors and a diverse range of teams, including Brand Management, Innovation, Shopper Marketing, eCommerce, and Insights. Each experience sheds light on different consumer needs, promotional levers, and even joint venture business models! From the start of their career at PepsiCo, Marketing Managers have opportunities to own and lead high-impact marketing initiatives and collaborate cross-functionally to drive business results. Employees are given opportunities to develop and demonstrate functional excellence, leadership capability, knowledge of the business, and gain critical experiences. What you can expect: At PepsiCo you can think like an entrepreneur, but with the global reach and resources to support you. As a Marketing Manager you will be given significant responsibility to create high impact marketing recommendations that enable PepsiCo to achieve short and long term strategic business objectives. You will develop and demonstrate functional ownership, strategic leadership capability, and business acumen. The role also provides exposure to best-in-class brands, campaigns, and marketers by means of professional development initiatives and mentorship. Position accountabilities may include: - Drawing insights from consumers and being their voice in product, packaging, or communication development
- Partnering with agencies in the creation of brand positioning and communication strategies
- Leading cross-functional teams to execute projects to successful completion across teams
- Leading consumer promotions, events, and marketing programs
- Developing social and digital campaigns through insights to execute digital strategies and plans
- Leading operationalization of annual brand operating plans
- Working closely with sales to develop and communicate portfolio plans to the sales organization
- Identifying and understanding the drivers of an increasing and decreasing P&L
- Developing strategies for new innovation launches and concept development
- Evaluating return on investment of different marketing campaigns
What we’re looking for: PepsiCo looks for creative, results-oriented people who thrive in a fast-paced, innovative marketing environment and demonstrate leadership capability. Our marketing professionals must possess a highly quantitative skill set with strong ability to analyze data and to develop thought provoking strategic analysis and recommendations. At PepsiCo we look for risk takers who can identify consumer-based opportunities, bring them to market quickly and positively impact profitability. Our marketers are team players, comfortable with ambiguity, and committed to results. To succeed within the large, highly cross functional environment, marketers must possess strong communication and influencing skills. The position is highly collaborative across brands, customers, and regions, and necessitates a person with strong interpersonal skills. Ultimately, PepsiCo is looking for high energy people who will be passionate about marketing, building our business, and have a desire to take on significant accountability. Diversity of thought and background are welcomed. |
