Digital Marketing Strategist University Advancement Communications
Annual giving is the organized process of seeking funds on a recurring basis from a broad constituency. Identifying alumni, friends, parents, and other individuals with an affinity to Colorado State University and soliciting a gift each year accomplish this. Annual Giving strives to engage and educate potential donors to include the University in their annual philanthropic plans, and to identify and solicit annual donors with capacity for making leadership annual gifts of at least $1,870. This position reports to the Associate Director of Annual Giving, Direct Marketing.
The Digital Marketing Strategist is responsible for the development of an overall digital marketing strategy focused on increasing the number of annual donors to Colorado State University, and engaging and activating alumni and donors. This will be achieved through developing and enhancing a robust online giving plan, writing and sending e-mail solicitations, planning social media tactics including overseeing social ambassadors, Giving Days, annual fundraising campaigns, and stewardship projects, and administering the crowdfunding platform. The Digital Marketing Strategist is responsible for increasing donors and dollars through online efforts to accomplish the mission of the Annual Giving unit and University Advancement.
To apply or view the full position announcement please go to: http://jobs.colostate.edu/postings/59844
For full consideration, all materials must be received by 11:59pm on September 16, 2018. Prospective candidates should submit materials consisting of (1) a letter of interest detailing how your experience meets the required and preferred qualifications; (2) resume; and (3) three (3) professional references noting name, phone number, email address and professional relationship (one must be a current or former supervisor). References will not be contacted without prior notification of candidates.
For any questions, please direct them to the search chair firstname.lastname@example.org.
CSU is an EO/EA/AA employer and conducts background checks on all final candidates.
Conditions of Employment
Pre-employment Criminal Background Check (required for new hires), Valid Driver’s License
Required Job Qualifications
• Bachelor’s Degree in Liberal Arts, Communications, Business, Engineering, or the Sciences • Minimum of three years full time professional experience in annual giving, fundraising, communications or a related field (alumni relations, or membership programs, social media) • Proven experience with e-mail marketing, online giving processes and systems. • Must have a valid driver’s license or the ability to obtain a driver’s license or access to a licensed driver by the employment start date.
Preferred Job Qualifications
• Intermediate skills in Microsoft Excel, including expertise in organizing data for analysis, charting and trend analysis. • Experience with social media strategy. • Excellent communication skills, both orally and written. • Ability to work independently in a team-oriented environment. • Experience with paid advertising on social media platforms, including Facebook and LinkedIn. • Ability to run web and email campaign analysis through analytics tools, such as Google Analytics. • Experience with crowdfunding in a University setting. • Expertise in Adobe Creative Suite. • Project management experience. • Ability to analyze quantitative and qualitative metrics for making data driven decisions • Ability to successfully manage multiple priorities. • Experience with strategic planning process.
Internal Number: 59844
About Colorado State University
Colorado State University (CSU) is a premier public research university with world-class programs in education, research, and outreach. CSU’s premier standing among universities is increasingly recognized in numerous national rankings. For many years CSU has been the school of choice for Colorado and has a long-standing legacy of attracting the best and brightest students nationally and internationally. As the premier Land Grant University for the 21st century, CSU is addressing and solving the great global challenges of our time.
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