The Director, Mobile Marketing Center of Excellence (MMCOE) identifies key challenges and opportunities for growth facing interactive advertising in key areas within mobile and local marketing. The Director will work with industry leaders to define and execute solutions in the form of industry guidelines and best practices documents, research studies (working with IAB Research team), thought leadership event engagements, technical standards and services (working with IAB Tech Lab), educational programs (working with IAB Learning & Development team), and more.
This person will support the Vice President (VP) for MMCOE on the smooth running of the IAB MMCOE and will oversee select IAB committees and working groups comprised of industry members committed to addressing key issues, serving in a leadership and project-management capacity to help the committees achieve their goals. These committees include Mobile, Local, Social Media/Native/Content, B2B and Games and the various working groups that are formed throughout the year.
Reporting to the VP for MMCOE, this Director will be a critical IAB team member, establishing thought leadership and propagating growth in key components of the digital advertising ecosystem specifically related to mobile marketing. The Director will work closely with the Video and Data Centers of Excellence teams, given the cross-channel nature of the areas of responsibility and will also work with the IAB Tech Lab to discuss potential technical solutions based on Mobile Center-identified needs. The Director will have one direct report, the Manager, MMCOE.
Scope and Impact of the Position:
The Director, MMCOE will be working in high-profile areas within IAB to facilitate the development of solutions to some of today’s most significant- and interesting- advertising industry challenges – establishing a clear roadmap to help marketers and publishers make mobile work, evolve mobile creative standards with focus on user experience, identifying mobile measurement and attribution needs, reduce friction in the mobile ad supply chain and help maintain a conducive public policy environment. In addition, this hire will ensure appropriate prioritization, meaningful progress, and clear communication of consumer-experience-related initiatives across IAB groups and members.
Basic Responsibilities (include but not limited to):
Identification of prioritized specific challenges and opportunities that will benefit from industry cooperation, and articulation of proposed solutions.
Project management of relevant IAB committees and councils, including setting individual committee objectives, balancing diverse interests and views, developing short-term and long-term project plans, keeping projects on track, and implementing communications and adoption strategies.
Working with IAB Tech Lab to translate business requirements in these areas into the case for the establishment of standards and services and to help promote successful adoption. Similarly, work with IAB Research to inform research studies and with IAB Learning & Development to inform educational offerings.
Development of market-making white papers, best practices documents and other thought pieces that help improve the working of the mobile advertising ecosystem. The Director will organize and lead 4+ webinars/year.
Organizing and hosting town halls, committee meetings, and working group meetings ranging in size from 10-100 people.
Participation in other industry events to promote IAB initiatives, gather industry input into IAB priorities, etc.
Excellent project management skills- ideally demonstrated in strategy development, thought pieces (white papers, infographics, webinars, etc.) or research.
At least 7 years of experience in digital project/account management, business strategy, business development, publisher sales or directly relevant operations with a mobile-first focus.
Demonstrated capacity to convene, manage and lead large groups – ensuring all voices are heard but with an ability to drive to consensus and action.
Strong knowledge of the media and advertising industries, especially the mobile advertising ecosystem. Experience with local marketing is preferred. E-commerce background a plus. Orientation toward business development/revenue generation.
Ability to deal with both the big picture and the small details while successfully multitasking.
Strong written and oral communication skills. Should be comfortable speaking in front of small and large groups.
Please send your resume and salary requirements to email@example.com for consideration.
IAB is an equal employment opportunity employer in accordance with federal, state, and local law. This position requires the final candidate to successfully pass an E-Verify check.
About Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.