Business Development and Marketing Specialist (7552U) 25363
University of California Berkeley
July 26, 2018
Job Title: Business Development and Marketing Specialist (7552U) #25363
Job ID: 25363
Location: Main Campus-Berkeley
Full/Part Time: Full-Time
Department Student Affairs Immed Off
The University of California, Berkeley, is one of the world's most iconic teaching and research institutions. Since 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world. Berkeley's culture of openness, freedom and acceptanceacademic and artistic, political and culturalmake it a very special place for students, faculty and staff.
Berkeley is committed to hiring and developing staff who want to work in a high performing culture that supports the outstanding work of our faculty and students. In deciding whether to apply for a staff position at Berkeley, candidates are strongly encouraged to consider the alignment of the Berkeley Workplace Culture with their potential for success at http://jobs.berkeley.edu/why-berkeley.html.
Application Review Date
The First Review Date for this job is: August 1, 2018
The Division of Student Affairs at UC Berkeley is the gateway to all aspects of the student experience. From recruiting and enrolling; to feeding and housing; to leadership and development opportunities we put Berkeley's students first. We pride ourselves on our culture of care and the services we provide to students throughout their university journey. Our commitment to access, service, and engagement is helping to shape the lives of tomorrow's leaders.
OVERVIEW: The Business Development and Marketing Specialist assists with the development of new revenue generation opportunities, programs, projects and corporate sponsorship's for the Division of Student Affairs. The Specialist coordinates the design and delivery of experiential and social/digital media themed partner events and campaigns across the division.
Involves conducting ongoing research to identify the behavioral and consumer lifestyle habits and trends of generational markets including the undergraduate and graduate student populations. Researches and identifies new markets, potential partnerships, and revenue growth opportunities across the division.
The new Business Development and Marketing specialist position will help further the Business Development team's strategy to actively increase overall revenue generation opportunities for the Division of Student Affairs.
REVENUE GENERATION Under general supervision, plans, develops and implements advanced marketing and/or sales plans, strategies and/or events for key projects. Develops PowerPoint presentations and other related reports.
PARTNERSHIPS Assist with the design and delivery of a collaborative partnership model for the Division of Student Affairs in a dynamic and high profile campus and Bay Area market.
Includes the development of all collateral materials and sponsorship overviews. Assist with the development and execution of all sponsor related activations for large scale events including Golden Bear Orientation, Caltopia, ASUC Student Union Open House and all other related events.
COMMUNITY Management of the Division of Student Affairs Community Innovation Lab. Manage the recruitment, training and retention of student staff and campus and community partners. Direct the full project cycle including evaluation, design and delivery. Actively promote success of projects and new opportunities to campus and community stakeholders.
PROGRAMS Management of Cal Bears Online Auction. Includes all donor solicitation, donation inventory management and auction fulfillment. Management of the Digital Backpack program. Includes program development, sponsor solicitation and management and communication with internal and external stakeholders.
Involved the design, delivery and and management of partner themes experiential and social media events and and campaigns, including short and long-range strategic planning.
DATA ANALYSIS Research, analyze and monitor marketing efforts for effectiveness, behavioral and consumer trend; report results using quantitative and qualitative data. Conduct market research used for generating sales and new revenue projects. Use marketing and sales platforms such as LinkedIn and Salesforce.
Past experience establishing and/or maintaining relationships with corporate partnerships
Past experience planning and/or executing experiential events
3+ years of relevant experience.
Thorough knowledge of application and use of statistics and research practices in developing marketing strategies.
Ability to understand the campus, including its achievements, mission, vision, goals, objectives and infrastructure.
Ability to understand and execute the knowledge of the campus' products and services.
Thorough analytical and written communication skills.
Thorough knowledge of marketing mediums and funding sources.
Thorough knowledge of communication principles, media, and marketing techniques.
Thorough, strong project management skills.
Strong interpersonal communication and political acumen skills.
Strong skills in event and media activities management.
Skill in mentoring less experienced staff.
Bachelors degree in related area and/or equivalent experience/training
Salary & Benefits
For information on the comprehensive benefits package offered by the University visit:
Please submit your cover letter and resume as a single attachment when applying.
This is a 2 year contract position
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.