JobDescription : TheRole: Associate Director, Channel & Partner Marketing - S&P Dow Jones Indices
The Location: New York, NY
The Team: As a member of the S&P Dow Jones marketing team based in New York, this position will be responsible for the promotion of S&P DJI products and capabilities to targeted audience profiles, with a focus on the institutional/asset owner segment. This position fills an operational need to market to strategic regional audience segments and support the growing need for B to B to C marketing collaboration with industry partners. The individual will be required to collaborate with a team of distinct specialists from disciplines across the marketing mix including: content marketing; digital marketing; e-marketing; web delivery; advertising and events marketing; as well as with internal and industry stakeholders.
The Impact: This role will cater to the increased pressure for additional promotion efforts and events planning across product categories, digital platforms and new audiences, thus requiring a dedicated focus on targeted channel/audience segments and a reliance and understanding of key needs and opportunities.
What's in it for you: This position will have oversight of channel activities' performance.
The role will result in exposure to relationships with regional key clients, strategic partners, and stock exchanges.
The role will provide the opportunity for the candidate to work across omni-channel marketing strategies, granting the candidate the ability to drive advanced strategic plans and objectives into operational campaigns.
Channel Marketing. This role's primary focus is on audience-informed product positioning, the integration of marketing techniques, and product education with key strategic channels/audiences. The role aligns marketing best practices for each channel/audience- with a specific focus on institutions/asset owner space - and includes optimizing connectivity of techniques and content recycling across the entire marketing mix (physical, events programming, digital and 3rd- party publication platforms, content marketing, etc.).
Partner Marketing. Responsible for managing growth opportunities and relationships with key partners and clients in the Americas. Includes nurturing marketing relationships with regional key clients, strategic partners, and exchanges to promote downstream awareness of S&P DJI's brand and underlying index-linked products and data.
Program Management. Oversight of channel activities' performance in a transparent and informative manner for internal and external stakeholders. Ensure a rigorous, systematic and transparent metrics analysis to underpin the team's and business leaders' decision processes. The role owns direct responsibility for marketing activities and their related metrics, partnering directly with sales and product management to achieve strategic goals.
What We're Looking For: Basic Qualifications:
5+ years of professional experience in financial services' AND Marketing/Communications preferred
Bachelor's degree (Marketing, Communications, Business or related field preferred)
Demonstrated interpersonal, written and verbal communication skills with a track record of driving measurable and significant results
Must demonstrate strong management and leadership skills.
Requires ability to interact with varying levels of management and stakeholders across the organization
Foundational understanding of the principals of passive vs active management, the primary uses of indices, and index-based products by portfolio managers, financial analysis, institutional-quality asset owners and product issuers preferred.
Comprehension of the basic tenants of investment management /asset allocation and the goals of financial market participants -institutional investors, financial advisors, etc.
Experience with multiple elements of the marketing mix including content marketing, digital, webinar/event, and social channels to drive B2B2C marketing campaigns
Experience required in advancing strategic plans and objectives into operational campaigns and using information obtained to inform strategy modifications and changes.
Must exhibit excellent project / program management skills with ability to prioritize many conflicting business needs and act accordingly in a timely manner.
Must identify internal and external client and partner needs and formulate and execute product positioning strategies from a product and macro / S&P DJI brand perspective.
Must exhibit exploratory, forward thinking, solution-solving style and ability to rationalize available opportunities for the S&P DJI opportunity set.
About S&P Dow Jones Indices
At S&P Dow Jones Indices, our role can be described in one word: essential. We're the largest global resource for index-based concepts, data and research, and home to iconic financial market indicators, such as the S&P 500® and the Dow Jones Industrial Average®. More assets are invested in products based upon our indices than any other index provider in the world; with over 1,000,000 indices, S&P Dow Jones Indices defines the way people measure and trade the markets. We provide essential intelligence that helps investors identify and capitalize on global opportunities.
S&P Dow Jones Indices is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence. For more information, visit www.spdji.com.
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