The Sonia Shankman Orthogenic School seeks an accomplished and innovative Director of Marketing to assist in growing census, advance its brand, enhance communications with all constituencies, raise the school's visibility, and help determine new programs and strategies based on market analysis.
The Sonia Shankman Orthogenic School (O-School), and its programs, provides mental health treatment and special education services to students with severe social and emotional disorders. The O-SCHOOL serves approximately 72 students in its residential treatment and day school program and up to 15 participants in its new transitional program for young adults that are college bound. We have a $10 million operating budget and a Foundation that supports our school and programs.
Reporting to the Director of Advancement and Development and working with the senior administrative team, the Director of Marketing will lead, plan, direct and implement overall strategies for marketing on behalf of the O-SCHOOL in order to raise the O-SCHOOL's visibility, advance its brand, and articulate clear messaging to internal and external constituencies. This is a new position, and therefore, this person will be integral in determining how the marketing function evolves. This position will collaborate and work closely with the Director of Admissions and is part of the Senior Leadership Team of the O-SCHOOL.
The primary objective of the Director of Marketing is to ensure that those in need of our services or interested in our mission receive targeted information regarding our programs and that our message is compelling to each constituency. This message should lead to increased admissions applications and should also support the efforts of the Development Department.
The Director of Marketing will be expected to:
Rapidly acclimate to the O-SCHOOL; thoroughly know the history, culture, traditions and constituencies of the school; understand the educational philosophy; know all marketing and communications activities of the department.
Develop marketing and communications strategies and plans that advance the O-SCHOOL and drive increased engagement with prospective and current constituencies.
Collaborate with administrative departments in articulating their purpose and ongoing work. Specifically, this includes the Executive Directors, Development, Admissions, and Human Resources.
Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, activities and events at the school and among professional and volunteer leadership.
In collaboration with the Directors of Admissions, design strategies and implement concrete plans to increase student applications and maintain prospective student and family interest.
Organize and attend marketing opportunities across the country with the School's Leadership Staff and establish and implement a planning, attendance and follow up protocol that supports the School's strategic initiatives.
In collaboration with the Director of Advancement and Development, design strategies and implement concrete plans to capitalize on increased visibility and clear branding of the school to drive increased contributed revenue.
Collaborate and work with the Director of Advancement and Development to plan for and deploy digital activities: website, online campaigns, email marketing, social media and digital content production.
Plan and manage the department budget in order to maximize the effectiveness of all communications. This includes bidding out production of materials when appropriate to outside vendors.
Create and execute a plan that regularly places the school in appropriate media outlets. Manage all messaging in the media.
In collaboration with the Director of Advancement and Development, manage all aspects of the school's print and electronic communications, ensuring the continuity of the school's brand and logo. Oversee the work of graphic designers and print vendors in production of printed materials and web visuals.
Engage actively in professional development in order to remain current in best practices related to independent school communications, emerging social media, and effective marketing and advertising strategies.
Experience and Education:
The Director of Marketing will have the following types of experience and qualifications:
A BA/BS degree from an accredited college or university in a field related to marketing; an advanced degree is preferred.
Seven to ten years of increased leadership experience in marketing, preferably in a social service, independent school or other non-profit organization.
Outstanding speaking, writing, and editing skills that allow one to tell the organization's story in print and in person.
Deep knowledge of the principles of marketing and fluency in using social media effectively.
Ability to develop, monitor, and adhere to budgets and production schedules.
Ability to create print materials using Photoshop, InDesign, or other comparable layout software.
Demonstrated success in bringing regular, positive media attention to an organization.
Demonstrated success in managing multiple projects with shifting priorities and competing deadlines.
Experience working collaboratively across departments in an organization.
The successful candidate should be:
A mission-driven individual with a belief in and commitment to the O-School's mission and values;
A good listener and strategist; comfortable receiving input from many sources, and able to analyze and formulate disparate information into a sound, well-organized plan;
Intrepid yet tactful; determined yet respectful of others' concerns; someone with the flexibility and creativity needed to find alternative ways to reach objectives when barriers arise; a skilled negotiator who does not drive him/herself or others into a corner;
A team builder confident and competent, with strong skills in management and leadership; one who understands the subtleties of motivating and directing a diverse group of personalities with different work styles; Must have the ability to work with and collaboratively across many functions and with many types of individuals.
A hard worker with a high energy level; a "doer" with a willingness to work hands-on in developing and executing a variety of marketing and advancement activities;
Emotionally mature with a very good sense of humor and the flexibility and sensitivity to work with diverse personalities and situations.
The Leslie Shankman School Corporation is an equal opportunity employer. All applicants are considered for employment without regard to race, color, national origin, religion, sex, age, marital or veteran status, or disability.
About The Sonia Shankman Orthogenic School
The term “orthogenic” refers to the use of corrective interventions that promote all aspects of healthy development. This represents the O-School’s mission to give its students a second chance to succeed and grow in school and beyond. To ensure success, the O-School emphasizes the development of key life skills, including:
•Recognizing strengths and utilizing them to achieve success
•Building strong and beneficial relationships that provide support “in the moment“
•Managing daily life experiences with flexibility and problem solving skills in order to build adaptability
•Fostering a sense of mastery and confidence each day to promote self-esteem
•Setting and achieving short and long term goals
•Analyzing situations so that feelings and perceptions are taken into consideration when problem solving
•Establishing an identity within smaller and larger communities
•Navigating the world safely and productively