Digital Signage - Hardware, Software, Networks, Internet/Online, Marketing: Other
4 Year Degree
If you’ve ever wondered how you could have a positive impact on millions of people the world over, consider working for The Joint Commission. We want all people everywhere to experience the safest, highest quality, and best value healthcare across all settings—we are working tirelessly to get there and we need more than clinicians to make that happen. If you want a career with real meaning and influence, join our team.
The Digital Marketing Specialist will work in Digital platforms, including websites and social media to increase customer engagement and business growth. Support the execution of strategies for social media, online ads, and web content to appear in our customer’s path at the right time with the appropriate information. Expected to be a Subject Matter Expert with using web technology to support corporate strategic mission, goals, content dissemination and business development revenue goals. PRINCIPAL DUTIES AND RESPONSIBILITIES •Maintains website and content, to develop a strong online presence. Tests functionality, usability and links. Participates in defined plans to make improvements and/or fix issues. •Participates with marketing peers on opportunities to build integrated marketing campaigns across digital properties to support marketing objectives. •Captures defined data to collect and analyze from digital marketing channels to find opportunities to grow site traffic and engagement. Participates in identifying trends and insights, and optimizes based on the insights. Develops analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. •Participates with agency relationships; collaborates with other agencies and vendor partners. •Participates in brainstorming sessions to support the development of new and creative growth strategies. Executes projects to increase transactional sales, lead capture, and lead nurturing via the website. Participates with evaluating emerging technologies. •Reviews and edits all website content for accuracy and consistency with brand guidelines. Collaborates with marketing colleagues, product lines and subject matter experts to clearly market products and services. Participates with creating models for content authors to follow for easy, increased, and optimal content production. •Ensures content is current and seeks and recommends opportunities to utilize emerging web technologies to enhance and enrich visitor experience. •Monitors social media content, posts, comments, applications and all viral aspects promoting best practices for online communications. •Generate defined reports on website and social media activity; to support identifying trends and opportunities. •Designs graphics, buttons, advertisements and landing pages for websites and other digital properties, ensures consistency with Enterprise branding guidelines.
Requirements: •Bachelor’s degree in marketing, communication, or related field required. •0-2 years of applicable work experience. •Experience in website applications including but not limited to technical, and content. •Experience with some of the following technologies and functionality: oSitecore “or equivalent” web content management systems. oCoveo “or equivalent” enterprise search applications. oGoogle Analytics, including Tag Manager, Sitecore Analytics. oA/B Testing and content optimization tools. oOther relevant digital platforms used to support website functionality. •Understands outstanding content strategy to support high standards in growing a digital audience. An understanding of web metrics and how to apply content development is critical. •Some knowledge with HTML, Adobe products (Photoshop, illustrator, etc.), MS Office (excel, power point, word), SEO, paid search, remarketing, and social media is required. •Graphic design experience is a plus. •Health care experience is preferred. •Strong analysis, problem resolution, judgment and decision making skills. •Demonstrates solid communication skills both verbally and in written format. •Demonstrated ability to organize and plan own work. •Ability to work on multiple projects simultaneously. •Ability to work collaboratively in a team environment.
About Joint Commission
The Joint Commission is dedicated to helping health care organizations help patients. We realize our mission through the work our employees do every day to help health care organizations aspire to provide safer, higher quality care. We are committed to providing products and services that are relevant, and to working collaboratively with our fellow employees, health care organizations and other stakeholders. Everything we do, every survey or review we conduct, every interaction with the public, and every standard we set is done with the aim of helping our customers better serve their patients, residents and clients. We invite you to join our team of dedicated partners committed to creating a better experience for the patient.