The Director of Marketing Analytics and Research provides leadership, guidance, and supervision for the University's overall marketing research and analytics. The Director will design and implement market research activities, and work closely with the University cross-functional teams and collaborate with colleagues in brand marketing, pipeline planning, and finance to understand business objectives. Uses deep understanding of data science, qualitative and quantitative best practice to formulate approaches to market research. Excellent at quantifying secondary data.
Internal Number: 75125
About Syracuse University
Syracuse University is a place where talent, desire, and opportunity thrive. In 12 different schools and colleges that span the liberal arts and professional disciplines, students, faculty, and staff from diverse backgrounds come together to learn, create, and break boundaries.
The University is also a vital part of the community, providing services as well as being a leader in employee benefits, work-life and organizational development, training, student employment, staff relations, and workforce diversity.
Syracuse itself is located at the crossroads of New York State, and offers a lush landscape of seasons. From fun-filled summers in the Finger Lakes to snowy winters that thrill outdoor sports enthusiasts, the area truly has something for everyone.