Under limited supervision, develops and implements corporate marketing plans to optimize sales and profit for the organization. Communicates marketing support programs to internal and external staff to ensure programs are executed in a timely manner. Develops and assists in pricing recommendations, advertising, merchandising and product improvement plans.
Job Specific Information:
Digital Access Marketing provides the technology solutions that facilitate transportation activities for our customers globally. From fedex.com to robust desktop and integrated automation solutions, FedEx Digital Access Marketing strives for a superior customer experience through the delivery of its technology solutions. The successful candidate will be a member of the Customer Data Access team responsible for the fedex.com and mobile analytics, FedEx Reporting Online, FedEx Managed Customer Reporting, and Digital Analytics.
Under little supervision, this position plans and executes analytics web strategy that supports the organization's corporate marketing strategies. The successful candidate will be an advocate for the Web Analytics practice at FedEx.
Essential Duties and Responsibilities:
Provides leadership in the coordination, setup and execution of deep analytics with recommendations that support marketing efforts including Digital Access Marketing applications, mobile and site analytics
Help to drive the definition of a measurement plan for key performance indicators and the requirements to execute this plan
Prepares analyses, reports, dashboards and presentations to senior management in a format relevant for the audience, including delivering face to face presentations to all levels of leadership. Additionally, conveys complex analytics in an understandable way to non-executive and executive levels (strong communication skills)
Manages and leverages the Adobe Analytics platform, working across teams to enhance the web measurement infrastructure Digital Access Marketing programs on FedEx.com, including overall leadership for digital data governance efforts, data validation, administering users & agencies and evaluating data integration opportunities
Manages the web analytics IT load cycles and works closely with the IMIT team to develop, test, and execute improvements/fixes to continually strengthen the analytics platform
Develops complex measurement reports that tie web analytical data and customer segment performance data
Conducts ad hoc analyses as required by Global Marketing teams or other areas of the company
Assists in the design and implementation of data transfers between FedEx and 3rd parties to develop comprehensive view of customer behavior on FedEx and non-FedEx properties
Understand various site tagging models and advise management on the best approach
Ensures data accuracy, ongoing data validation and resolves any data integrity issues
Works with vendor of the web analytics platform on custom reports, day to day support and maintenance
Bachelor's Degree/equivalent in marketing, communications or related business discipline. Five (5) years work experience in marketing, sales, sales administration or related discipline. Demonstrated knowledge of marketing disciplines and information analysis. Demonstrated experience in leading major corporate initiatives. Experience in database marketing, telemarketing, promotions, pricing and financial analysis. Strong human relations, communication, organizational and analytical skills. A related advanced degree may offset the related experience requirements.
FedEx Services began operations in June 2000 to provide information technology, sales, and marketing support for FedEx Corp. subsidiaries FedEx Express and FedEx Ground. The same functions for FedEx Freight and FedEx Office were later aligned with FedEx Services.
In 2013, FedEx Services launched FedEx Delivery Manager®, an innovative option that provides U.S. customers with a range of flexible ...options to schedule dates, locations and times of delivery. Customers can also actively track and manage deliveries en route to or from their home, without a tracking number or even a FedEx account.
Today some 12,500 FedEx Services team members coordinate sales, marketing, communications, information technology, and customer service support for the global FedEx brand.