Manager, Direct Response Marketing & Content Strategy Brown University Division of Advancement
The Manager, Direct Response Marketing & Content Strategy is responsible for executing and overseeing all direct marketing channels including direct mail appeals and stewardship, email, social media and phone-a-thon communications that serve to cultivate, solicit, educate, inform, steward, and recruit and renew constituents. In addition, the incumbent is responsible for proposing strategies for testing in direct mail and digital appeals, and sending electronic solicitations on behalf of Brown Athletics and the Brown University Sports Foundation.
He/she will ensure the accuracy of all communications produced through the BUSF and work in close coordination and collaboration with the Advancement Communications team to execute all direct marketing. He/she is responsible for each direct marketing channel and ensuring that they are consistent with the strategy developed by the Advancement Communications Team and the BUSF Director and Associate Directors as well as the greater Division of Advancement strategy.
This position will focus on developing the strategy for all target messaging and content creation across all direct marketing channels for the BUSF.
The incumbent is responsible for communicating strategically and consistently across all direct marketing channels to a broad scope of diverse and affinity driven Athletics constituents. Expert understanding of segmentation targeted messaging and conditional text across print and digital communications will help this individual be successful. He/she is responsible for understanding various designations across current-use, current-use restricted, endowment and capital facility fundraising projects for Athletics and he/she will work in close collaboration with Advancement Communications to create relevant and unique content that ultimately helps the BUSF reach its ambitious campaign goals.
The incumbent manages the Sports Foundation web site, and in partnership with Advancement Communications and the Athletics Sports Information staff manages the social media identities across 38 varsity athletic programs for all giving days and stewardship messaging. He/she is responsible for maintaining a central resource of visual designs and identities as well as static (text and images) and multimedia (audio and video) content, adhering to University standards in digital communications and image use. He/she is responsible for overall consultation and collaboration with the Advancement Communications team on all direct marketing, content strategy as well as campaign messaging.
Bachelor’s degree and 3-4 years of relevant experience (advancement, marketing, communications, writing, etc.), or equivalent combination of education and experience.
Excellent communications skills, both written and oral, and proofreading skills required.
Strong skills in word processing, spreadsheets, and database software required; familiarity with Windows and Macintosh environment preferred. Knowledge of and experience with web (e.g., HTML, Dreamweaver, Drupal, Blackbaud) and graphic design software (Adobe Creative Suite, InDesign, etc.) required. Must be comfortable and creative as a computer user, interested in using technology to streamline activities. Ability to adapt to changing technologies is essential.
Ability to deal with confidential information with complete discretion required.
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All offers of employment are contingent upon consent to a criminal background check and education verification with results satisfactory to Brown.
Brown University is committed to fostering a diverse and inclusive academic global community; as an EEO/AA employer, Brown considers applicants for employment without regard to, and does not discriminate on the basis of, gender, race, protected veteran status, disability, or any other legally protected status.
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