Position Purpose: In alignment with the Center's mission to accelerate entrepreneurship to end global poverty and protect the planet, the Assistant Director, Marketing leads the creation, and plans, directs and implements marketing and communications initiatives for all programs and activities of Miller Center for Social Entrepreneurship. This includes - but is not limited to - the following marketing channels: social media, email marketing, content marketing (info-graphics, video, case studies, blog posts), digital marketing, and website strategy, development, and updates. These initiatives will establish Miller Center as a leader in the social entrepreneurship arena and engage the worldwide community as partners, supporters, and program participants.
Reporting to the Senior Director of Marketing, the Assistant Director, Marketing, will be responsible for content development, idea generation, strategic planning, and analytics to achieve Miller Center marketing goals overall, and for all things digital: social media, website content, ad campaigns and re-marketing. These initiatives will establish Miller Center as the gold standard in the social entrepreneurship arena and engage a worldwide community of external partners, supporters, and program participants, as well as internal and campus community audiences.
Essential Duties and Responsibilities: (30%) The Assistant Director, Marketing will lead by: a. Build and manage strategies for branding, marketing, and. community engagement for Miller Center, its programs and strategic initiatives through traditional and digital marketing channelsb. Independently create and disseminate marketing content with the appropriate messages, selecting appropriate communication vehicles by Miller Center program and by appropriate audience, including: impact investors, funders and donors; globally-based social entrepreneurs; Silicon Valley executive mentors; GSB Fellows and SCU students; and partners and allies such as capital and corporate partners, and discovery partners c. Lead and implement a Center-wide digital media strategy: Build and manage Miller Centers social media profiles and presence; create shareable content; create and run proactive campaigns i. Drive, support, and be the go-to resource for Miller Center staff on how to engage appropriately, constructively and with impact ii. Advance Miller Center fundraising objectives through compelling social media campaigns, such as the annual Day of Giving through social media iii. Lead, listen, manage, and generally be in in front of the Centers online reputation by keeping an eye out for, immediately correcting and or responding to negative feedback on social media channelsB. (30%) Engage center staff, GSBI social entrepreneurs and alumni, impact investors, mentors, and partners to build pipelines for the centers programs and foster support for the Center. a. Guide Miller Centers thought leadership in social entrepreneurship and impact investing through our digital channels of marketing, including the website, social media, and email marketing, including bi-monthly newsletter b. Be the voice of, and run Miller Centers social media outlets (blog posts, Facebook, Twitter, Linkedln, etc.) to tell the centers story, drive attendance to events, and invent creative ways to use social media to meet fundraising goals c. Monitor impact of key performance indicators by tracking, and reporting on, metrics and analyzing effectiveness of campaigns to maximize results d. Manage 1-2 graphic design and 1-2 videographer students (up to 4 students)C. (20%) Direct, manage and maintain a website for Miller Center that effectively communicates our marketing messages and promotes the Centers programs a. Ensure that the website is intuitive, modern, easy to use, and represents the Center well to a worldwide audience b. Write, design, edit, and refresh web pages as necessary c. Develop, implement and manage an SEO strategy to create maximum visibility for the Center, to be measured by web analytics and metrics for all programsD. (10%) Foster public engagement by supporting events and the centers strategic objectives, engaging faculty, staff, Silicon Valley, the funding community, and other constituencies. a. Direct internal and external outreach, online promotion, and digital collateral development; independently design email campaigns, using MailChimp and employing drip campaigns to maximize attendance5. Other duties as assigned.
Provides Work Direction: Manage the marketing budget and student staff i. Work with the Sr. Director of Marketing to monitor the annual marketing budget ii. Recruit and manage student employees
Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.
Physical Demands: The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.
Considerable time is spent at a desk using a computer terminal. May be required to travel to other buildings on the campus. May be required to attend conference and training sessions within Bay Area or in- or out-of-state locations. May be required to occasionally travel to outside customers, vendors or suppliers.
Work Environment: The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job. Typical office environment. Mostly indoor office environment with windows. Offices with equipment noise. Offices with frequent interruptions.
Knowledge: A. Hands-on content management system (CMS) and sfdc experience B. Deep understanding of web marketing best practices including social media (Facebook, Twitter and Linkedln) and web analytics
Skills: A. Power user of graphic design software (Adobe Illustrator, Adobe InDesign) and with development and production of both print and online collateral B. Strong project management and organizational skills; ability to meet deadlines, particularly those requiring quick turnaround. Excellent writing, editing, and verbal presentation and communication skills C. Excellent interpersonal skills; ability to communicate effectively with people from a wide variety of cultural, linguistic, socioeconomic, national, and ethnic backgrounds D. Management of administrative staff and student employees E. Resourceful, creative and can-do attitude
Abilities: A. Proven ability to develop digital marketing strategies and turn them into effective marketing campaign B. Team player that can juggle priorities and meet deadliness
Education and/or Experience: A. Bachelors degree in Marketing, Business or related field required B. A minimum of 5-6 years experience with progressive experience in digital marketing, website marketing, lead generation and re-marketing toolsPreferred:A. Miller Center is atypical of the academic environment: having worked in a start-up environment is highly desirable B. Experience working in a social enterprise is a plus. C. Experience working in or with the developing world a plus.
About Santa Clara University Santa Clara University is a comprehensive Jesuit, Catholic university located in Californias Silicon Valley, offering its 8,800 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus masters, Ph.D., and law degrees.
Distinguished by the highest retention rate and ranked second among all masters universities in the West by U.S. News and World Report, Santa Clara University is Californias oldest operating institution of higher-education. The University is focused on creating an academic community that educates citizens and leaders who will build a more just, humane, and sustainable world.
Santa Clara University is an Equal Opportunity/Affirmative Action employer, committed to excellence through diversity and inclusion, and, in this spirit, particularly welcomes applications from women, persons of color, and members of historically underrepresented groups. The University will provide reasonable accommodations to individuals with a disability.
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