The Senior Marketing Manager & Brand Strategist is responsible for managing the branding, project scheduling and tracking of the School of Nursing (SON) Marketing and Communications (MarCom) department. The marketing manager reports to the Assistant Dean of Marketing & Communications.
Brand Strategist (45%): Manage all SON marketing and branding projects and advise and work with internal SON stakeholders (clients) to create timely print and electronic-based marketing and branding projects that address established objectives, communicate effectively, meet industry-standards and best practices, and adhere to JHU guidelines. Develop and implement a SON-wide integrated advertising (paid media) and sponsorship plan, featuring evaluation, purchase, and negotiation of online and print paid media; creation of a school-wide annual advertising, sponsorships, and promotions calendar; and development of the SON advertising and sponsorship budget. Develop and conduct in partnership with the digital team, a marketing measurement plan, including analysis and periodic reviews of trends, advertising campaigns, ROI, market analysis, SEO, SEM, SMO, recruitment, retention, and brand equity. Partner with the editorial team to produce integrated and strategic electronic and print written materials, including Johns Hopkins Nursing, that effectively position Johns Hopkins Nursing and carry the Johns Hopkins brand, messaging, and imaging. As assigned by the Assistant Dean, serve as project manager for contracted marketing and communications projects for members of the Johns Hopkins Nursing community; represent MarCom on SON and JHU committees and taskforces; and assume other duties and backup when needed. In collaboration with Assistant Dean, develop and maintain the department's annual budget.
Traffic Management (45%): Oversee the production and scheduling processes, including coordinating with internal and external clients. Create and maintain spreadsheets tracking the details of all projects, including nature of project, date recovered, client information, time frame/due dates for each stage of the project. Follow-up with all project stakeholders and ensure that due dates are met to manage project status. Track all request details, review project requests with the assistant dean for approval and serve as liaison for all internal departments on requests. Troubleshoot and resolve resource, procedural and other problems. Consult with Assistant Dean on more complex issues. Place and track all print advertisements for all projects. Manage a school-wide annual advertising, sponsorships, and promotions calendar.
Research and Analysis (10%): Perform market research through monthly search engine rankings, evaluation of current methods for driving web visitors, and analysis of competitor positioning. Create and generate ROI reports, with the assistance of key MarCom staff members, on direct mailings and advertising, tracking/conversion, as needed. Prepare graphs/reports/presentations for conversion and inquiry information. Assist Assistant Dean with assessing ROI of all marketing initiatives; track for historic patterns and provide counsel for budget projections.
Bachelor's degree in related field. Five years related experience. Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
JHU Equivalency Formula: 18 graduate degree credits may substitute for one year of experience. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130... years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Baltimore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.