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The Marketing Outreach Specialist will be responsible for building relationships with UHG and the communities we serve and interacting with the Providers, Community leaders, Advocacy groups, and attending Health Fairs to establish relationships and educate the communities we serve on the products and programs available to Members throughout the state. The presentations are conducted by the Outreach Specialists at events such as Health fairs, Community dinners, and charitable functions, etc. The Marketing Outreach Specialists will also visit Provider offices to ensure materials are on-hand for distribution to Members, or potential Members that will benefit from UHG programs.
Create opportunities through United Healthcare Community Plan
Execute Marketing plan
Coordinate and execute UHCCP events
Develop exceptional relationships with community-based partners, advocacies, Providers, and Agency partners
Be a community expert of targeted areas
Responsible for local brand awareness through community involvement by participating in targeted key events (such as Health fairs, Community Family Fun Days, educational Wellness seminars, Fitness events, and Fun walks, etc.) through existing relationships and the creation of new ones
Responsible for data input and tracking of information into department-specific programs (FAST, Sales Force, etc.)
Educate and assist current and potential Members regarding the UHCCP program ( i.e. presentations, one-on-one conversations)
Work with Internal cross-functional teams (Clinical, Network, Care Management) to help facilitate issue resolution, as appropriate
Ensure compliance and quality Outreach efforts, adhering to all applicable State and Federal Regulatory requirements and procedures
Set own work schedule and Event Development strategies to attract and retain Membership market share in targeted markets
Analyze and collect Marketing, Health, and Community-related data in order to develop Market strategies and provide recommendations to Health Plan leadership
Responsible for meeting or exceeding UHCCP targeted growth, retention, and enrollment expectations within assigned region
Represent UHCCP at community meetings and coalitions; Attend conferences, as required
UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.
We are committed to introducing innovative approaches, products and services that can improve personal health and promote healthier populations in local communities. Our core capabilities... in clinical care resources, information and technology uniquely enable us to meet the evolving needs of a changing health care environment as millions more Americans enter a structured system of health benefits and we help build a stronger, higher quality health system that is sustainable for the long term.
We serve our clients and consumers through two distinct platforms:
?UnitedHealthcare, which provides health care coverage and benefits services.
?Optum, which provides information and technology-enabled health services.