Foundation Center is seeking a creative, technically savvy, detail oriented marketer to drive implementation and support for Foundation Center’s subscription products.
FOUNDATION CENTER is the leading source of information about philanthropy worldwide. Through data, analysis, and training we connect people who want to change the world to the resources they need to succeed. Our organization's mission is to strengthen the social sector by advancing knowledge about philanthropy in the U.S. and around the world. Our vision is a world enriched by the effective allocation of philanthropic resources, informed public discourse about philanthropy, and broad understanding of the contributions of nonprofit activity to increasing opportunity and transforming lives.
POSITION: Marketing Associate, Subscription Services REPORTING TO: Marketing Manager LOCATION: NYC (downtown Manhattan)
Foundation Center is looking for a Marketing Associate to join its New York team. As the marketing associate you will be responsible for the successful implementation of customer lifecycle marketing campaigns for Foundation Center’s subscription product lines. You will collaborate and support the Marketing Manager and product teams and ensure successful product launches, content strategies, acquisition and retention campaigns that drive earned revenue to support both the social sector and mission of Foundation Center. The goal is to deliver marketing initiatives across digital, print, and conference events that meet product expectations of the brand and business timely and efficiently.
•Work with internal design team to create internal and external ads across digital platforms to support subscription and API product lines. •Manage all logistical components for promotions—including cross-product promotions-- by coordinating with all internal and external stakeholders, managing the project calendar, and reporting on each promotion •Day to day management of Google Adwords campaigns •Work with the marketing manager to brainstorm and write creative briefs for marketing campaigns and develop the email marketing for campaigns oResponsibilities include hitting engagement goals, increasing awareness and conversion for new product lines, and managing all account communications including payment and renewals. oDevelop new and maintain existing email templates to increase the effectiveness of email marketing in order to increase sales, retention, and create a unified brand experience oContinuously test, analyze, and optimize email campaigns based on content, image, subject line, and design •Track the effectiveness of marketing campaigns and make recommendations to optimize current and future campaigns •Synthesize and interpret customer, campaign and research data into tangible, action-oriented strategies to increase customer engagement, retention, and LTV. •Support for all logistics associated with the implementation of go-to-market project plans
•Excellent written, presentation, and interpersonal skills. •Strong work ethic, highly organized, and able to manage multiple projects concurrently in a fast-paced environment. •Experience developing, executing and measuring multi-channel integrated marketing campaigns. •Interpret campaign results to determine the effectiveness of marketing efforts, summarize analysis for discussions with senior management, set priorities, and initiate new campaigns. •Ability to collaborate across organizations, working with key support areas to effectively execute campaigns including technology, operations, and creative partners •Technical skills: oSelligent (or comparable ESP platform) oAdobe Photoshop, Illustrator oGoogle Adwords (Certification preferred) oGoogle Analytics (Certification preferred) oMS Office oOptimizely oFamiliarity with HTML